Kelly Financial Services LLC
Firm details
- Headquarters
- Braintree, Massachusetts
- CRD number
- 291996
- Registered since
- February 12, 2018
- Website
- www.kellyfinancial.org
- Custodians
- NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals50.9%
- HNWI49.1%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Kelly Financial Services LLC is an independent registered investment adviser that positions itself as a combined financial planner, portfolio manager for individuals and small businesses, and capital allocator that selects third‑party managers. Founded as an SEC‑registered adviser in 2018 and owned by an individual, the firm works primarily with individual and family clients and also operates an insurance brokerage. Its advisory fees are charged via a mix of percentage of AUM, hourly rates, and fixed fees. The firm does not identify as an active ESG investor. The adviser provides financial planning and discretionary portfolio management alongside services that include selecting other advisers and allocating to external alternative managers. The insurance brokerage capability and use of annuities are notable complements to its advisory practice.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds86%
- Exchange Traded Equities7%
- Cash & Cash Equivalents6%
- State & Local Bonds1%
Owners & executives
3 of 3
Michael Doucette
Chief Operating OfficerCRD 4799231

Gregory Murray
SVP, Chief Compliance OfficerCRD 5530078

Kelly Kelly
President, Chief Executive OfficerCRD 6532898
Contacts
3 of 5Gregory Workman
Investment AdvisorCRD 4109970

Charles Gable
Financial AdvisorCRD 6049203

Mary Madeline Kelly
Financial AdvisorCRD 7270167
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 207Active vs passive
$985M in ETFs
56%
$547M
24%
$438M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $70.8M | 94,579 | 7.19% |
Location
Braintree, MA
Norfolk
Location
Braintree, MA
Headquartered in Braintree, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.
- Metro area
- Boston-Worcester-Providence, MA-RI-NH-CT
- Region
- Northeast
- County
- Norfolk
- Address
- 10 Forbes Rd
- Time zone
- ET (UTC-5)
- Office locations
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