Kelly Financial Services LLC

RIASEC Registered
Total AUM
$624M
Discretionary
$554M
89% of AUM
Avg account
$202K
Accounts
3,094
Employees
10
Advisory reps
8

Firm details

Headquarters
Braintree, Massachusetts
CRD number
291996
Registered since
February 12, 2018
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals50.9%
  • HNWI49.1%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Kelly Financial Services LLC is an independent, privately owned registered investment adviser that has been SEC-registered since 2018. The firm serves individuals and families and combines advisory work—financial planning, portfolio management for individuals and small businesses, and selection of other advisers—with insurance brokerage services. Its owner-type is listed as an individual and it operates as a capital allocator, sourcing third-party managers for clients as part of its offering. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 7%, Cash & Cash Equivalents 6%, State & Local Bonds 1%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents6%
  • State & Local Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 87

Active vs passive

$484M in ETFs

Passive

52%

$251M

Active

27%

$233M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$76.3M99,60515.78%

Location

Primary office

Braintree, MA

Norfolk

Location

Braintree, MA

Headquartered in Braintree, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
Norfolk
Address
10 Forbes Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth