Keen Wealth Advisors

RIASEC Registered
Total AUM
$1.2B
Discretionary
$1.2B
100% of AUM
Avg account
$423K
Accounts
2,916
Employees
30
Advisory reps
22

Firm details

Headquarters
Overland Park, Kansas
CRD number
170293
Registered since
May 23, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI81.05%
  • Individuals18.27%
  • Charitable Organizations0.43%
  • Pension & Profit Sharing Plans0.21%
  • Corporations / Businesses0.04%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keen Wealth Advisors is an independent registered investment adviser organized as an LLC that has been SEC-registered since 2014. The firm serves individuals and families as well as institutional clients and acts as a capital allocator, selecting third-party managers alongside direct portfolio management. Its advisory services include financial planning, discretionary portfolio management for individuals, small businesses and institutions, pension consulting, selection of other advisers, and educational workshops. Fees are charged in multiple formats — percentage of assets under management, hourly rates, and fixed fees — allowing flexibility for different client needs. The firm does not identify as an active ESG investor and is structured to work primarily within a single-state regulatory footprint.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 64%, Exchange Traded Equities 32%, Cash & Cash Equivalents 4%64%
  • Public Funds/Mutual Funds64%
  • Exchange Traded Equities32%
  • Cash & Cash Equivalents4%

Owners & executives

2 of 2
  • Matthew Wilson

    Matthew Wilson

    President and Chief Investment OfficerCRD 4531423

  • William Keen

    William Keen

    Founder and CEOCRD 2212517

Contacts

3 of 20
  • Jeb Flynn

    Jeb Flynn

    Financial PlannerCRD 7088543

  • Sherri Bliss

    Sherri Bliss

    Director of OperationsCRD 6636076

  • Lisa Brummett

    Lisa Brummett

    Financial PlannerCRD 2843838

Unlock 17 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 100

Active vs passive

$1.2B in ETFs

Passive

84%

$995M

Active

11%

$191M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD FTSE DEVELOPED MARKETS ETF (VEA)VanguardPassiveForeign Large Blend$74.7M1,057,6996.30%

Location

Primary office

Overland Park, KS

Johnson

Location

Overland Park, KS

Headquartered in Overland Park, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
Johnson
Address
7500 College Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth