JSF Financial, LLC

RIASEC Registered
Total AUM
$2B
Discretionary
$2B
100% of AUM
Avg account
$715K
Accounts
2,759
Employees
27
Advisory reps
15

Firm details

Headquarters
Los Angeles, California
CRD number
114025
Registered since
March 30, 2010
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.51%
  • Individuals15.36%
  • Corporations / Businesses11.46%
  • Charitable Organizations1.96%
  • Pension & Profit Sharing Plans1.71%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

JSF Financial, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2010. The firm acts as a capital allocator for both individual/family and institutional clients, charging fees by percentage of AUM as well as offering hourly and fixed-fee engagements. Core advisory activities include financial planning, portfolio management for individuals, small businesses and institutions, selecting third‑party advisers, and running educational seminars or workshops. JSF is not positioned as an ESG-focused investor and lists a law firm among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 58%, Exchange Traded Equities 22%, State & Local Bonds 11%, Cash & Cash Equivalents 4%, Private Funds 3%, US Government Bonds 1%, Investment Grade Corp Bonds 1%58%
  • Public Funds/Mutual Funds58%
  • Exchange Traded Equities22%
  • State & Local Bonds11%
  • Cash & Cash Equivalents4%
  • Private Funds3%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 88

Active vs passive

$663M in ETFs

Passive

58%

$386M

Active

37%

$276M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$97.1M126,78614.65%

Location

Primary office

Los Angeles, CA

Los Angeles

Location

Los Angeles, CA

Headquartered in Los Angeles, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Los Angeles
Address
6300 Wilshire Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth