WINDWARD CAPITAL MANAGEMENT CO

RIASEC RegisteredEst. 1995

Total AUM

$1.9B

Discretionary

$1.3B

69% of AUM

Avg account

$6.7M

Accounts

278

Employees

Advisory reps

Firm details

Headquarters: Los Angeles, California
CRD number: 106908
Registered since: December 14, 1995
Website: www.windwardcapital.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI63.45%
Pension & Profit Sharing Plans34.49%
Individuals1.32%
Charitable Organizations0.5%
Corporations / Businesses0.23%
Services: Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Windward Capital Management Co. is a privately held investment adviser organized as a corporation and registered with the SEC since 1995. The firm acts as a capital allocator for a mixed client base of high‑net‑worth individuals and families as well as institutional clients. Its advisory services include discretionary and non‑discretionary portfolio management for individuals, small businesses and institutions, pension consulting and the selection of outside managers. Windward charges fees based on a percentage of assets under management and does not identify itself as an active ESG investor. The firm was named one of CNBC’s Top 100 Financial Advisory Firms in 2025.