INTEGRITY FINANCIAL ADVISORS, LLC

RIASEC Registered
Total AUM
$57.2M
Discretionary
$57.2M
100% of AUM
Avg account
$126K
Accounts
453
Employees
3
Advisory reps
3

Firm details

Headquarters
GRAND RAPIDS, Michigan
CRD number
290127
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI58.96%
  • Individuals41.04%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Integrity Financial Advisors, LLC is a small, owner-operated advisory firm focused on fee-based portfolio management for individuals, families and small businesses. The firm acts as a capital allocator and implements client strategies directly while also using outside managers when appropriate. Its business model centers on percentage-of-AUM fees and on selecting third‑party advisers for specialized exposures. Integrity Financial Advisors is not positioned as an ESG investor and is not registered as a multi‑state adviser; it maintains an insurance-company affiliation that helps explain use of insurance wrappers and annuity products in client solutions. The firm’s stated investment preference is equity-centric. Portfolios emphasize exchange‑traded listed instruments for core exposures and rely on external managers or sub‑advisers where specialized or illiquid assets are required. Given the client base and average account sizes, the firm appears to prioritize liquid, cost‑efficient instruments for the bulk of client assets while selectively accessing alternatives through third‑party managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 95%, Cash & Cash Equivalents 3%, Other 2%95%
  • Exchange Traded Equities95%
  • Cash & Cash Equivalents3%
  • Other2%

Contacts

3 of 3
  • DANIEL THOMPSON

    Office ManagerCRD 8212978

  • MELISSA LIVASY

    Invesment Advisor RepresentativeCRD 4881322

  • Devon Albarez

    Investment Advisor RepresentativeCRD 7541475

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

GRAND RAPIDS, MI

KENT

Location

GRAND RAPIDS, MI

Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
144 44th St SW
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth