INTEGRITY FINANCIAL ADVISORS, LLC
Firm details
- Headquarters
- GRAND RAPIDS, Michigan
- CRD number
- 290127
- Website
- integrityfin.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI58.96%
- Individuals41.04%
- Services
- Portfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Integrity Financial Advisors, LLC is a small, owner-operated advisory firm focused on fee-based portfolio management for individuals, families and small businesses. The firm acts as a capital allocator and implements client strategies directly while also using outside managers when appropriate. Its business model centers on percentage-of-AUM fees and on selecting third‑party advisers for specialized exposures. Integrity Financial Advisors is not positioned as an ESG investor and is not registered as a multi‑state adviser; it maintains an insurance-company affiliation that helps explain use of insurance wrappers and annuity products in client solutions. The firm’s stated investment preference is equity-centric. Portfolios emphasize exchange‑traded listed instruments for core exposures and rely on external managers or sub‑advisers where specialized or illiquid assets are required. Given the client base and average account sizes, the firm appears to prioritize liquid, cost‑efficient instruments for the bulk of client assets while selectively accessing alternatives through third‑party managers.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities95%
- Cash & Cash Equivalents3%
- Other2%
Contacts
3 of 3DANIEL THOMPSON
Office ManagerCRD 8212978
MELISSA LIVASY
Invesment Advisor RepresentativeCRD 4881322
Devon Albarez
Investment Advisor RepresentativeCRD 7541475
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
GRAND RAPIDS, MI
KENT
Location
GRAND RAPIDS, MI
Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- KENT
- Address
- 144 44th St SW
- Time zone
- ET (UTC-5)
- Office locations
Similar firms
GPS FINANCIAL GROUP, LLC
RIAGRAND RAPIDS, MI
ADVANCE WEALTH MANAGEMENT SERVICE, LLC
RIAGRAND RAPIDS, MI
WEALTHSPAN INVESTMENT MANAGEMENT, LLC
RIAGRAND RAPIDS, MI
EASTOWN FINANCIAL ADVISORS, LLC
RIAGRAND RAPIDS, MI
ROBERT CHARLES CAPITAL MANAGEMENT
RIAGRAND RAPIDS, MI
STREAMSONG ADVISORS, LLC
RIAGRAND RAPIDS, MI