GPS FINANCIAL GROUP, LLC

RIASEC Registered
Total AUM
$79.8M
Discretionary
$67.3M
84% of AUM
Avg account
$228K
Accounts
350
Employees
2
Advisory reps
2

Firm details

Headquarters
GRAND RAPIDS, Michigan
CRD number
281534
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI70.12%
  • Individuals20.13%
  • Pension & Profit Sharing Plans9.75%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

GPS Financial Group, LLC is an independent registered investment adviser operating as an LLC and owned by an individual principal. The firm serves both individual and family clients as well as institutional relationships, offering fee arrangements that include a percentage of assets under management and hourly billing. Core advisory services listed by the firm are financial planning, discretionary portfolio management for individuals and small businesses, and pension consulting. GPS does not identify itself as an active ESG investor and is not positioned as a capital allocator; its alternative exposure appears to be implemented through external managers and vehicle-level allocations rather than direct private equity commitments.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Cash & Cash Equivalents 10%, Exchange Traded Equities 5%, Other 5%80%
  • Public Funds/Mutual Funds80%
  • Cash & Cash Equivalents10%
  • Exchange Traded Equities5%
  • Other5%

Contacts

2 of 2
  • JAMES LOUWERSE

    Co-FounderCRD 3203268

  • JOEL POORTENGA

    Co-FounderCRD 5673061

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

GRAND RAPIDS, MI

KENT

Location

GRAND RAPIDS, MI

Headquartered in GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
2300 3 Mile Rd NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth