Innovia Wealth, LLC

RIASEC RegisteredEst. 2017
Total AUM
$3.3B
Discretionary
$3.1B
95% of AUM
Avg account
$827K
Accounts
3,978
Employees
31
Advisory reps
18

Firm details

Headquarters
Grand Rapids, Michigan
CRD number
289913
Registered since
December 15, 2017
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI76.22%
  • Pension & Profit Sharing Plans13.8%
  • Individuals9.24%
  • Corporations / Businesses0.72%
  • Charitable Organizations0.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPension Consulting

Firm profile

FINTRX

Overview

Innovia Wealth, LLC is an independent registered investment adviser that has been SEC-registered since 2017. The firm serves both individual/family and institutional clients and offers a mix of financial planning and portfolio management services, including management for pooled investment vehicles and pension consulting. Its business lines also include insurance brokerage and other financial product sales. Fee arrangements are varied: percentage-of-AUM, hourly, fixed fees and performance-based fees are all used. Innovia is not identified as an active ESG investor. The firm has been recognized in external outlets, appearing in Citywire’s 2022 list "50 Growers Across America" and in Forbes’ "America’s Top RIA Firms" in 2023.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 45%, Public Funds/Mutual Funds 24%, Cash & Cash Equivalents 13%, Private Funds 9%, State & Local Bonds 5%, Investment Grade Corp Bonds 2%, US Government Bonds 1%45%
  • Exchange Traded Equities45%
  • Public Funds/Mutual Funds24%
  • Cash & Cash Equivalents13%
  • Private Funds9%
  • State & Local Bonds5%

Owners & executives

2 of 2
  • Aaron Veldheer

    Aaron Veldheer

    Managing Director, Chief Investment OfficerCRD 5808367

  • Gregory Bosch

    Gregory Bosch

    Chief Investment OfficerCRD 5236111

Contacts

3 of 16
  • John Vande Guchte

    John Vande Guchte

    PartnerCRD 6648717

  • Andrea Command

    Andrea Command

    Client Service AdvisorCRD 7861570

  • Isaiah Bleiler

    Isaiah Bleiler

    Wealth AdvisorCRD 6614905

Unlock 13 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 128

Active vs passive

$1.2B in ETFs

Passive

91%

$1.1B

Active

6%

$116M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO DEVELOPED WORLD EX-US ETF (SPDW)State StreetPassiveForeign Large Blend$172M3,413,84813.77%

Location

Primary office

Grand Rapids, MI

Kent

Location

Grand Rapids, MI

Headquartered in Grand Rapids, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
Kent
Address
171 Monroe Ave Nw
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth