HONEST WEALTH LLC

RIASEC Registered
Total AUM
$16.4M
Discretionary
$16.4M
100% of AUM
Avg account
$245K
Accounts
67
Employees
1
Advisory reps
1

Firm details

Headquarters
IRVINE, California
CRD number
284735
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI51.21%
  • Individuals45.85%
  • Pension & Profit Sharing Plans2.94%
Services
Portfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Honest Wealth LLC is a small, owner-operated advisory firm that manages discretionary portfolios for individual, family and some institutional clients. The firm runs a percentage-of-AUM fee model and also operates as an insurance broker, which it uses to integrate annuity products into client plans where appropriate. Honest Wealth positions itself as a capital allocator that primarily implements diversified public fund strategies while keeping the capacity to place client capital with third‑party alternative managers when those opportunities fit client objectives. Investment activity tilts heavily toward pooled public vehicles — mutual funds and similar public funds — but the firm also sources external managers for niche allocations in real assets and energy-related strategies. Honest Wealth provides portfolio management for individuals and small businesses, offers selection-of-other-advisers services, and runs educational seminars and workshops for clients. The adviser does not identify as an active ESG investor and appears focused on conventional portfolio construction with supplemental tactical allocations to alternatives and insurance-based products.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 74%, Cash & Cash Equivalents 15%, Exchange Traded Equities 11%74%
  • Public Funds/Mutual Funds74%
  • Cash & Cash Equivalents15%
  • Exchange Traded Equities11%

Contacts

1 of 1
  • YOHEI FUKUDA

    OwnerCRD 5139557

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

IRVINE, CA

ORANGE

Location

IRVINE, CA

Headquartered in IRVINE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
9841 Irvine Center Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth