HERGENROEDER FINANCIAL ADVISORS, INC.

RIASEC RegisteredEst. 2015
Total AUM
$305M
Discretionary
$305M
100% of AUM
Avg account
$488K
Accounts
624
Employees
6
Advisory reps
4

Firm details

Headquarters
TIMONIUM, Maryland
CRD number
121278
Registered since
January 26, 2015
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI55.94%
  • Individuals44.06%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Hergenroeder Financial Advisors, Inc. is an independent registered investment adviser that provides fee-based financial planning and discretionary portfolio management primarily to individuals and families. The firm, SEC-registered in 2015 and owned by an individual, leans on packaged public fund solutions for core exposures while supplementing portfolios with income-oriented and alternative holdings. Its advisory scope includes comprehensive financial planning and portfolio management for both individuals/small businesses and for business or institutional clients. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee options, and the firm does not identify as an active ESG investor. Investment activity is tilted toward pooled public funds and mutual funds for broad market exposure and diversification, with manager selection outsourced for certain alternative allocations. Portfolios appear structured to provide core equity and fixed-income exposure via mutual funds, complemented by targeted allocations for income, credit and real estate-driven diversification.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 9%, Cash & Cash Equivalents 4%, US Government Bonds 1%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities9%
  • Cash & Cash Equivalents4%
  • US Government Bonds1%

Contacts

3 of 4
  • Kenneth McQuay

    Wealth AdvisorCRD 7606492

  • JON SNYDER

    Senior Wealth AdvisorCRD 6588517

  • LISA HERGENROEDER

    PrincipalCRD 2390965

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

TIMONIUM, MD

BALTIMORE

Location

TIMONIUM, MD

Headquartered in TIMONIUM, MD, anchoring the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA metro in the South.

Metro area
Washington-Baltimore-Arlington, DC-MD-VA-WV-PA
Region
South
County
BALTIMORE
Address
1954 Greenspring Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth