HEFFERNAN & ASSOCIATES, INC.

RIASEC Registered
Total AUM
$18.7M
Discretionary
$0
0% of AUM
Avg account
$936K
Accounts
20
Employees
2
Advisory reps
1

Firm details

Headquarters
SAINT LOUIS, Missouri
CRD number
104934
Custodians
CHARLES SCHWAB & CO., INC., THE BANK OF NEW YORK MELLON
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI79.29%
  • Individuals20.71%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Heffernan & Associates, Inc. operates as a small, client-focused advisory and insurance brokerage serving individuals and families. The firm combines insurance distribution with portfolio management for individuals and small businesses, delivering advisory work on a largely non‑discretionary basis. Fee arrangements include a percentage-of-assets component and hourly charges, which aligns with a hybrid service model: ongoing advice and portfolio oversight paired with project- or consultation-based work. Investment activity centers on public mutual funds as the primary building blocks of client portfolios, supplemented by insurance products such as annuities. The firm works with third‑party managers for alternative exposure, most notably real estate strategies, rather than running proprietary alternative asset programs. Custodial relationships with major platforms support portfolio administration and ease of trade execution, which fits the firm’s consultative, non‑discretionary approach.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 44%, Cash & Cash Equivalents 38%, Exchange Traded Equities 18%44%
  • Public Funds/Mutual Funds44%
  • Cash & Cash Equivalents38%
  • Exchange Traded Equities18%

Contacts

1 of 1
  • DANIEL HEFFERNAN

    DirectorCRD 710377

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SAINT LOUIS, MO

SAINT LOUIS

Location

SAINT LOUIS, MO

Headquartered in SAINT LOUIS, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
SAINT LOUIS
Address
50 Crestwood Executive Ctr
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth