Harbor Asset Planning, Inc.

RIASEC RegisteredEst. 2024
Total AUM
$187M
Discretionary
$187M
100% of AUM
Avg account
$1.9M
Accounts
99
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
144944
Registered since
February 13, 2024
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI96.24%
  • Individuals3.76%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Harbor Asset Planning, Inc. is an independent registered investment adviser organized as a corporation and owned by an individual. The firm is positioned to serve individuals and families, offering financial planning and portfolio management for individuals and small businesses. Its fee mix includes percentage-of-AUM billing alongside hourly and fixed fees, and the firm also operates as an other financial product salesperson. Harbor Asset Planning is not an active ESG investor, does not act as a capital allocator, and is not identified as a pension consultant or related adviser in the provided profile.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 61%, Cash & Cash Equivalents 16%, Public Funds/Mutual Funds 12%, US Government Bonds 10%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%61%
  • Exchange Traded Equities61%
  • Cash & Cash Equivalents16%
  • Public Funds/Mutual Funds12%
  • US Government Bonds10%
  • State & Local Bonds1%

Contacts

3 of 3
  • Robert Selzer

    DirectorCRD 5404531

  • Scott Leabman

    Scott Leabman

    Business ConsultantCRD 5296025

  • Ellen Ginsberg

    Ellen Ginsberg

    Financial PlannerCRD 5195589

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 296

Active vs passive

$134M in ETFs

Passive

85%

$114M

Active

13%

$20M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$5.9M15,8394.37%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth