Guide My Finances

RIAState Registered
Total AUM
—
Avg account
$0
Accounts
0
Employees
9
Advisory reps
5

Firm details

Headquarters
Carlsbad, California
CRD number
289013
Fee structure
Hourly Charges, Fixed Fees
Services
Financial PlanningEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Guide My Finances is organized as a limited liability company owned by an individual and operates primarily as a financial planning and education business rather than a traditional asset manager. Its stated advisory activities center on financial planning services and running educational seminars or workshops. On the distribution side, the firm functions as a registered representative of a broker-dealer and as an insurance broker, which suggests its client-facing work blends fee-for-service planning with brokerage and insurance product distribution. The firm’s fee model relies on hourly charges and fixed fees instead of AUM-based pricing, and it is not identified as a capital allocator. Guide My Finances is not flagged as an active ESG investor, is not a multi-state adviser, and is not listed as a related adviser to other registered entities.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Contacts

3 of 5
  • Lily Fallah

    Lily Fallah

    Financial PlannerCRD 6666533

  • Jaclyn Mazur

    Jaclyn Mazur

    PresidentCRD 4818775

  • Sean Boylan

    Sean Boylan

    Portfolio ManagerCRD 7379722

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Carlsbad, CA

San Diego

Location

Carlsbad, CA

Headquartered in Carlsbad, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
1265 Carlsbad Village Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth