Guardian Financial Partners, LLC

RIASEC Registered
Total AUM
$912M
Discretionary
$912M
100% of AUM
Avg account
$1M
Accounts
906
Employees
4
Advisory reps
8

Firm details

Headquarters
Orange, California
CRD number
287652
Registered since
April 28, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Pension & Profit Sharing Plans51.89%
  • HNWI35.91%
  • Individuals9.19%
  • Charitable Organizations1.8%
  • Corporations / Businesses1.21%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Guardian Financial Partners, LLC is an independent registered investment adviser that has been SEC-registered since 2017. The firm serves both high-net-worth individuals and families as well as institutional clients, operating as a capital allocator that combines portfolio management and financial planning with the ability to select third‑party managers. Its fee arrangements include both percentage-of-AUM billing and fixed-fee engagements. Advisory services explicitly listed by the firm include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting, and the selection of other advisers. Guardian does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 61%, Exchange Traded Equities 22%, Investment Grade Corp Bonds 4%, Non-Exchange Traded Equities 3%, US Government Bonds 3%, Cash & Cash Equivalents 3%, Non-Investment Grade Corp Bonds 2%, State & Local Bonds 1%, Sovereign Bonds 1%61%
  • Public Funds/Mutual Funds61%
  • Exchange Traded Equities22%
  • Investment Grade Corp Bonds4%
  • Non-Exchange Traded Equities3%
  • US Government Bonds3%

Owners & executives

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Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 51

Active vs passive

$216M in ETFs

Passive

60%

$129M

Active

24%

$87.3M

ETFProviderStyleCategoryValueShares% of portfolio
JANUS HENDERSON SECURITIZED INCOME ETF (JSI) Janus HendersonActiveShort Term Bond$23M460,56510.63%

Location

Primary office

Orange, CA

Orange

Location

Orange, CA

Headquartered in Orange, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Orange
Address
635 E Chapman Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth