Greenwood Capital Associates, LLC
Firm details
- Headquarters
- Greenwood, South Carolina
- CRD number
- 115015
- Registered since
- September 5, 2001
- Website
- greenwoodcapital.com
- Custodians
- COMMERCIAL BANK - TRUST DEPT, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees, Other
- Client types
- Individuals41.39%
- State / Municipal Government22.46%
- HNWI16.19%
- Corporations / Businesses10.44%
- Charitable Organizations9.04%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Greenwood Capital Associates, LLC is an SEC-registered investment adviser operating since 2001. The firm functions as a capital allocator for both high-net-worth individuals and families as well as institutional clients, and it combines advisory services with insurance brokerage activities. Ownership is organized as a domestic entity with individual ownership elements. Service lines include comprehensive financial planning and discretionary portfolio management for individuals, small businesses and institutional clients. The firm also lists pension consulting services, selection of other advisers and delivery of educational seminars and workshops among its advisory offerings. Compensation structures include asset‑based fees, fixed fees and other arrangements. Greenwood does not report itself as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities37%
- US Government Bonds24%
- Public Funds/Mutual Funds18%
- Investment Grade Corp Bonds10%
- State & Local Bonds6%
Owners & executives
2 of 2
Denise Lollis
Chief Operating Officer & Chief Compliance OfficerCRD 6261160

Walter Todd
President, Chief Investment OfficerCRD 3262917
Contacts
3 of 14Brandon Williams
Associate AdvisorCRD 8093238

Karen Smith
Private Client AdministratorCRD 7005953

John Wiseman
Director of Fixed IncomeCRD 2235625
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 93Active vs passive
$370M in ETFs
66%
$245M
32%
$125M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $40.2M | 53,705 | 10.87% |
Location
Greenwood, SC
Greenwood
Location
Greenwood, SC
Headquartered in Greenwood, SC, anchoring the Greenville-Spartanburg-Anderson, SC metro in the South.
- Metro area
- Greenville-Spartanburg-Anderson, SC
- Region
- South
- County
- Greenwood
- Address
- 425 Main St
- Time zone
- ET (UTC-5)
- Office locations
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