Greenrock Advisory LLC

RIASEC Registered
Total AUM
$48.8M
Discretionary
$48.8M
100% of AUM
Avg account
$325K
Accounts
150
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
157645
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Greenrock Advisory LLC is an independent, individual-owned registered investment adviser operating as an LLC and focused on fee-based portfolio management for individual and family clients and small businesses. The firm charges a percentage of assets under management and positions itself as a discretionary portfolio manager rather than a capital allocator or pension consultant. It does not identify as an ESG investor and is not structured as a multi-state or newly formed adviser. Advisory activities are concentrated on direct portfolio management for individuals and small business owners. The firm's client base is primarily private clients and families rather than institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 23%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities23%

Contacts

1 of 1
  • Premal Patel

    PresidentCRD 5914437

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth