Granville Capital, Inc.

RIASEC Registered
Total AUM
$1.4B
Discretionary
$1B
76% of AUM
Avg account
$13M
Accounts
106
Employees
9
Advisory reps
8

Firm details

Headquarters
Greensboro, North Carolina
CRD number
126679
Registered since
May 30, 2003
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • Pooled Investment Vehicles51.36%
  • HNWI43.87%
  • Charitable Organizations2.88%
  • Corporations / Businesses1.89%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesSelection of Other Advisers

Firm profile

FINTRX

Overview

Granville Capital, Inc. is an independent, owner-operated registered investment adviser that has been SEC-registered since 2003. The firm bills itself as a capital allocator serving both individual and family clients as well as institutional investors. Its advisory services include financial planning, portfolio management for individuals and small businesses, management of pooled investment vehicles, and the selection of other advisers. Granville also acts as sponsor, general partner, or managing member of pooled vehicles it advises. Fee arrangements are flexible: the firm charges percentage-of-assets fees, fixed fees, and can use performance-based fee structures. It identifies as an active ESG investor, suggesting ESG considerations are incorporated into at least some of its investment processes.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Private Funds 38%, Non-Exchange Traded Equities 27%, Exchange Traded Equities 23%, Cash & Cash Equivalents 9%, Public Funds/Mutual Funds 3%38%
  • Private Funds38%
  • Non-Exchange Traded Equities27%
  • Exchange Traded Equities23%
  • Cash & Cash Equivalents9%
  • Public Funds/Mutual Funds3%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 66

Active vs passive

$295M in ETFs

Passive

93%

$275M

Active

6%

$20.1M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$30M40,49910.16%

Location

Primary office

Greensboro, NC

Guilford

Location

Greensboro, NC

Headquartered in Greensboro, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
Guilford
Address
300 N Greene St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth