Gould Asset Management LLC

RIASEC Registered

Total AUM

$1B

Discretionary

$995M

96% of AUM

Avg account

$1.6M

Accounts

644

Employees

Advisory reps

Firm details

Headquarters: Claremont, California
CRD number: 113098
Registered since: May 27, 2004
Website: gouldasset.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types: HNWI88.61%
Individuals7.5%
Charitable Organizations3.89%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Gould Asset Management LLC is an independent registered investment adviser organized as an LLC. The firm is SEC-registered (registration year 2004) and describes its client base as both individuals/families and institutional entities. Ownership is recorded as a combination of a domestic entity and an individual. Advisory services emphasize financial planning and discretionary portfolio management for individuals, small businesses and institutions. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly, fixed-fee and some performance-based fee structures. The firm does not list ESG as an active investment focus and its filing indicates it is not designated a multi-state adviser. Gould maintains an industry affiliation with a broker-dealer. It is not classified as a capital allocator, which aligns with its use of third-party managers for certain strategies (see Investments & Alternatives).