Googins Advisors, Inc.
Firm details
- Headquarters
- Middleton, Wisconsin
- CRD number
- 13985
- Registered since
- November 6, 2007
- Website
- www.googins.com
- Custodians
- PERSHING LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
- Client types
- Individuals59.97%
- HNWI40.03%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Googins Advisors, Inc. is an independent registered investment adviser that registered with the SEC in 2007. The firm operates as a corporation owned by individuals and serves primarily individual and family clients. Its advisory services include financial planning and portfolio management for individuals and small businesses, while its business activities also extend into broker-dealer and insurance brokerage functions. The firm charges a mix of fee types — percentage of assets under management, hourly fees, fixed fees — and also generates commission income through transactional business.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds90%
- Exchange Traded Equities7%
- Cash & Cash Equivalents3%
Contacts
3 of 4
Richard Martin
Director of Corporate DevelopmentCRD 4499529

Louise Googins
PresidentCRD 857700

Lynne Goldsmith
Financial AdvisorCRD 2969176
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Middleton, WI
Dane
Location
Middleton, WI
Headquartered in Middleton, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.
- Metro area
- Madison-Janesville-Beloit, WI
- Region
- Midwest
- County
- Dane
- Address
- 6417 University Ave
- Time zone
- CT (UTC-6)
- Office locations
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