Golden Bell Financial Planning, LLC

RIASEC RegisteredEst. 2021
Total AUM
$209M
Discretionary
$209M
100% of AUM
Avg account
$450K
Accounts
464
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
305635
Registered since
February 8, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI94.3%
  • Individuals5.7%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Golden Bell Financial Planning, LLC is an independent registered investment adviser organized as an LLC and SEC-registered in 2021. The firm focuses on individuals, families and small-business clients, providing comprehensive financial planning and discretionary portfolio management. Its client-fee model combines asset-based fees with the option of fixed-fee arrangements. Golden Bell is not positioned as a capital allocator or pension consultant, and it does not describe itself as an active ESG investor or a multi-state adviser. The firm accesses investment managers and products on clients’ behalf rather than operating its own external capital vehicles. Public mutual funds and ETFs form the backbone of its managed portfolios, while the firm also uses third‑party alternative managers to supplement client strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 98%, Cash & Cash Equivalents 2%98%
  • Public Funds/Mutual Funds98%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • Jason Lina

    Jason Lina

    Founder, Lead AdvisorCRD 2943859

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 40

Active vs passive

$136M in ETFs

Passive

61%

$82.3M

Active

39%

$53.3M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL BOND MARKET INDEX FUND (BND)VanguardPassiveIntermediate Core Bond$25.2M343,09218.58%

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth