GENERATION CAPITAL MANAGEMENT LLC
Firm details
- Headquarters
- PITTSFORD, New York
- CRD number
- 128523
- Registered since
- June 5, 2009
- Website
- www.gencapmgmt.com
- Custodians
- MATRIX SECURITIES, INC., U.S. BANK, N.A.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- State / Municipal Government82.71%
- HNWI12.12%
- Individuals2.79%
- Charitable Organizations1.94%
- Pension & Profit Sharing Plans0.44%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingEducational Seminars / Workshops
Firm profile
FINTRXOverview
Generation Capital Management LLC is an independent registered investment adviser that focuses on managed portfolios for both individual and institutional clients. The firm combines fee-based portfolio management and financial planning with consulting services for businesses and pension plans, and it also offers educational seminars and workshops. Its advisory model blends discretionary sleeves with a larger non-discretionary advisory footprint, and fee arrangements are a mix of percentage-of-AUM and fixed-fee engagements. Investment activity centers on public pooled vehicles—primarily mutual funds—and a complementary allocation to third-party alternative managers. The firm does not position itself as an active ESG investor and is structured as a single-state adviser despite operating multiple offices. Client relationships range from high-net-worth individuals and families to institutional and business accounts, which informs a multi-sleeve approach that can include separately managed accounts, pooled funds, and allocative relationships with external alternative managers.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds86%
- Exchange Traded Equities7%
- US Government Bonds5%
- Investment Grade Corp Bonds1%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1MARY DEJOHN
Chief Compliance OfficerCRD 2593587
Contacts
1 of 1SCOTT NASCA
President and FounderCRD 2356676
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
PITTSFORD, NY
MONROE
Location
PITTSFORD, NY
Headquartered in PITTSFORD, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.
- Metro area
- Rochester-Batavia-Seneca Falls, NY
- Region
- Northeast
- County
- MONROE
- Address
- 1163 Pittsford Victor Rd
- Time zone
- ET (UTC-5)
- Office locations
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