Foundation Associates Asset Management Inc.

Overview

Foundation Associates Asset Management Inc. is a small, privately owned advisory firm that focuses on portfolio management for individual and family clients and small businesses. The firm charges asset-based fees and also uses performance-based fee arrangements, indicating some client relationships or strategies are structured to share upside with the adviser. Investment activity is conservative in character: a meaningful portion of assets sit in cash and cash equivalents and the firm uses non-discretionary mandates for most client relationships. Foundation Associates does not position itself as an ESG investor and is not set up as a multi-state or institutional pension consultant. Given the size and client base, the firm appears to act as a hands-on advisor for a small number of clients rather than a broad institutional allocator. The combination of percentage-of-AUM and performance fees suggests it will use active strategies where measurable outperformance is achievable and compensated, while keeping a significant cash buffer to meet liquidity or risk-management needs.

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