Fortune Financial Group, Inc.

RIASEC RegisteredEst. 2025
Total AUM
$141M
Discretionary
$141M
100% of AUM
Avg account
$271K
Accounts
520
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
111378
Registered since
July 7, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Commissions, Other
Client types
  • HNWI76.6%
  • Individuals23.4%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Fortune Financial Group, Inc. is an independent Registered Investment Adviser organized as a corporation and owned by an individual. The firm focuses on serving individual and family clients with financial planning and portfolio management for individuals and small businesses. It is SEC-registered in 2025 and offers a mix of fee arrangements, including percentage-of-AUM, hourly billing, commissions, and other fee types. The firm does not identify as an active ESG investor, does not act as a capital allocator, and is not registered as a multi-state adviser. Its advisory activity centers on personalized planning and discretionary portfolio management rather than institutional consulting or proprietary product distribution.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Other 10%, Exchange Traded Equities 5%, Cash & Cash Equivalents 1%84%
  • Public Funds/Mutual Funds84%
  • Other10%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Bradley Rosley

    Bradley Rosley

    CEOCRD 1559979

Contacts

2 of 2
  • Jake Rosley

    Jake Rosley

    Financial AdvisorCRD 7092240

  • Christine Kalivas

    Christine Kalivas

    Certified Financial PlannerCRD 1734959

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 73

Active vs passive

$72.3M in ETFs

Passive

77%

$55.3M

Active

22%

$17M

ETFProviderStyleCategoryValueShares% of portfolio
WISDOMTREE FLOATING RATE TREASURY FUND (USFR)Wisdom TreePassiveUltrashort Bond$7.7M153,87710.71%

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth