LIFEPLAN FINANCIAL, LLC

RIASEC RegisteredEst. 2024
Total AUM
$141M
Discretionary
$137M
97% of AUM
Avg account
$271K
Accounts
521
Employees
7
Advisory reps
2

Firm details

Headquarters
MANKATO, Minnesota
CRD number
136981
Registered since
November 12, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI63.32%
  • Individuals36.68%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Lifeplan Financial, LLC is an independent registered investment adviser organized as an LLC that serves individual and family clients. The firm provides financial planning and discretionary portfolio management for individuals and small businesses and charges clients on a percentage-of-AUM basis and for some work on an hourly basis. Lifeplan is not positioned as a capital allocator, is not an active ESG investor, and does not list pension consulting or related-adviser activities among its services. The adviser registered with the SEC in 2024 and is owner-operated. Its stated advisory focus centers on traditional planning and portfolio management rather than institutional or multi-state consulting lines.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 54%, Exchange Traded Equities 40%, Cash & Cash Equivalents 3%, Other 2%, Non-Exchange Traded Equities 1%54%
  • Public Funds/Mutual Funds54%
  • Exchange Traded Equities40%
  • Cash & Cash Equivalents3%
  • Other2%
  • Non-Exchange Traded Equities1%

Contacts

2 of 2
  • LARRY KUYPER

    Managing PartnerCRD 1018555

  • WILLIAM JAMISON

    Owner, PresidentCRD 6267620

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 36

Active vs passive

$131M in ETFs

Passive

100%

$131M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES GOLD TRUST (IAU)BlackRockPassiveCommodities Focused$11.9M135,4569.08%

Location

Primary office

MANKATO, MN

BLUE EARTH

Location

MANKATO, MN

Headquartered in MANKATO, MN, anchoring the Mankato-New Ulm, MN metro in the Midwest.

Metro area
Mankato-New Ulm, MN
Region
Midwest
County
BLUE EARTH
Address
226 N Broad St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth