Flower City Capital LLC

RIASEC Registered
Total AUM
$445M
Discretionary
$419M
94% of AUM
Avg account
$465K
Accounts
957
Employees
9
Advisory reps
6

Firm details

Headquarters
Pittsford, New York
CRD number
281503
Registered since
July 19, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI79.92%
  • Individuals11.21%
  • Pooled Investment Vehicles8.86%
  • Corporations / Businesses0.02%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Flower City Capital LLC is an independent, owner-led registered investment adviser that has been SEC-registered since 2018. The firm serves both individual/family and institutional clients and offers financial planning and portfolio management for individuals, small businesses, and pooled investment vehicles. Its compensation mixes percentage-of-AUM and fixed fees. Flower City Capital is not characterized as an active ESG investor and indicates involvement as a sponsor, general partner, or managing member of pooled vehicles, which aligns with its private fund activity.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Private Funds 8%, Exchange Traded Equities 4%, Cash & Cash Equivalents 1%87%
  • Public Funds/Mutual Funds87%
  • Private Funds8%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Vincent Crane

    Vincent Crane

    Partner, Chief Operating Officer & Chief Compliance OfficerCRD 7446042

Contacts

3 of 5
  • Jeremy Veres

    Jeremy Veres

    Senior Wealth AdvisorCRD 6587697

  • Michael Rizzolo

    Michael Rizzolo

    Partner and Senior Wealth AdvisorCRD 5537692

  • Catherine Arnold

    Catherine Arnold

    Wealth AdvisorCRD 5169384

Unlock 2 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 25

Active vs passive

$220M in ETFs

Passive

99%

$217M

Active

0%

$2.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD RUSSELL 1000 INDEX FUND (VONE)VanguardPassiveLarge Blend$86.5M251,47939.35%

Location

Primary office

Pittsford, NY

Monroe

Location

Pittsford, NY

Headquartered in Pittsford, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
Monroe
Address
1 Fishers Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth