Financial Sense Advisors, Inc.

RIASEC RegisteredEst. 1985
Total AUM
$836M
Discretionary
$836M
100% of AUM
Avg account
$749K
Accounts
1,116
Employees
11
Advisory reps
10

Firm details

Headquarters
San Diego, California
CRD number
111090
Registered since
December 31, 1985
Website
www.financialsense.com
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI72.61%
  • Individuals24.66%
  • Corporations / Businesses2.37%
  • Pension & Profit Sharing Plans0.37%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Financial Sense Advisors, Inc. is an independent, SEC-registered advisory firm (registered in 1985) that serves both high-net-worth individuals and institutional clients. The firm operates as a capital allocator, offering financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. Its fee arrangements include percentage-of-AUM billing plus hourly and fixed-fee engagements. The firm reports active ESG investing and maintains an industry affiliation with a broker-dealer. In 2020 it was listed among the Financial Times’ Top 300 RIA Firms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, Non-Investment Grade Corp Bonds 13%, State & Local Bonds 10%, Cash & Cash Equivalents 7%, US Government Bonds 4%, Investment Grade Corp Bonds 2%, Derivatives 1%, Other 1%62%
  • Exchange Traded Equities62%
  • Non-Investment Grade Corp Bonds13%
  • State & Local Bonds10%
  • Cash & Cash Equivalents7%
  • US Government Bonds4%

Owners & executives

3 of 3
  • Christopher Puplava

    Christopher Puplava

    Chief Investment OfficerCRD 5022365

  • William Puplava

    William Puplava

    Chief Portfolio ManagerCRD 2027125

  • Ryan Preiss

    Ryan Preiss

    Chief Operating OfficerCRD 6654122

Contacts

3 of 7
  • Brendan McMurtrie

    Brendan McMurtrie

    Financial Planning ConsultantCRD 4001706

  • Crystal Colbert

    Crystal Colbert

    Senior Wealth AdvisorCRD 6677721

  • Robert Bernard

    Robert Bernard

    Wealth AdvisorCRD 705891

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 63

Active vs passive

$267M in ETFs

Passive

96%

$257M

Active

3%

$10.1M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$40M58,29915.00%
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Location

Primary office

San Diego, CA

San Diego

Location

San Diego, CA

Headquartered in San Diego, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
10920 Via Frontera
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth