FINANCIAL SENSE ADVISORS, INC.
Firm details
- Headquarters
- SAN DIEGO, California
- CRD number
- 111090
- Registered since
- December 31, 1985
- Website
- www.financialsense.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI72.61%
- Individuals24.66%
- Corporations / Businesses2.37%
- Pension & Profit Sharing Plans0.37%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Financial Sense Advisors, Inc. is a privately owned corporate RIA that has been SEC-registered since 1985. The firm acts as a capital allocator for both individual & family and institutional clients, offering financial planning, portfolio management for individuals and small businesses, and selection of third‑party advisers. Its fee arrangements include percentage of AUM, hourly charges and fixed fees. The firm identifies as an active ESG investor and maintains a broker‑dealer affiliation as part of its industry relationships. Financial Sense Advisors uses external managers for portions of its programmatic allocations and alternatives exposure. The firm’s investment mix tilts toward equities and exchange‑traded strategies, while also incorporating advised allocations to non‑traditional asset categories through third‑party managers.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities62%
- Non-Investment Grade Corp Bonds13%
- State & Local Bonds10%
- Cash & Cash Equivalents7%
- US Government Bonds4%
Owners & executives
3 of 3WILLIAM PUPLAVA
Chief Portfolio ManagerCRD 2027125
CHRISTOPHER PUPLAVA
Chief Investment OfficerCRD 5022365
Lisa Helm
Chief Executive OfficerCRD 7171130
Contacts
3 of 7JAMES PUPLAVA
PresidentCRD 736091
Xavier Stonehouse
Research AnalystCRD 7419307
RYAN PUPLAVA
Wealth AdvisorCRD 3074049
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 63Active vs passive
$185M in ETFs
96%
$177M
2%
$7.6M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD 500 INDEX FUND (VOO) | Vanguard | Passive | Large Blend | $35.6M | 59,521 | 19.26% |
Location
SAN DIEGO, CA
SAN DIEGO
Location
SAN DIEGO, CA
Headquartered in SAN DIEGO, CA, in the West of the United States.
- Region
- West
- County
- SAN DIEGO
- Address
- 10920 Via Frontera
- Time zone
- PT (UTC-8)
- Office locations
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