Heritage Wealth Management, Inc.

RIASEC RegisteredEst. 2021
Total AUM
$643M
Discretionary
$643M
100% of AUM
Avg account
$2.8M
Accounts
226
Employees
13
Advisory reps
7

Firm details

Headquarters
San Diego, California
CRD number
316956
Registered since
November 19, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI47.43%
  • Pooled Investment Vehicles32.58%
  • Individuals7.86%
  • Insurance Companies6.44%
  • Charitable Organizations3.09%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesSelection of Other Advisers

Firm profile

FINTRX

Overview

Heritage Wealth Management, Inc. is an independent, SEC-registered investment adviser that operates as a capital allocator for both individual/family and institutional clients. The firm was first registered with the SEC in 2021 and is organized as a corporation owned by domestic individuals. Its advisory services include financial planning, discretionary portfolio management for individuals and small businesses, management of pooled investment vehicles, and selection of third‑party advisers. Heritage also sponsors and serves as GP or managing member of pooled vehicles, indicating an active role on both the advisory and sponsor sides of private fund activity. Fee arrangements are flexible and include asset‑based fees, hourly and fixed fees, and performance‑based compensation in some circumstances. The firm does not present itself as an active ESG investor and is not a multistate or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Private Funds 40%, Exchange Traded Equities 38%, Public Funds/Mutual Funds 10%, US Government Bonds 4%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Derivatives 1%40%
  • Private Funds40%
  • Exchange Traded Equities38%
  • Public Funds/Mutual Funds10%
  • US Government Bonds4%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • Daniel Shainberg

    Daniel Shainberg

    CIOCRD 4688321

Contacts

3 of 6
  • William Kirk

    Associate AdvisorCRD 7700616

  • Gregory Davis

    Gregory Davis

    PartnerCRD 6767993

  • Ryan Gibbs

    Ryan Gibbs

    Partner and Wealth ManagerCRD 6371527

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 57

Active vs passive

$173M in ETFs

Passive

67%

$116M

Active

33%

$56.4M

ETFProviderStyleCategoryValueShares% of portfolio
AVANTIS US LARGE CAP VALUE ETF (AVLV)AvantisActiveLarge Value$20.8M227,84812.04%

Location

Primary office

San Diego, CA

San Diego

Location

San Diego, CA

Headquartered in San Diego, CA, in the West of the United States.

Region
West
County
San Diego
Address
11440 W Bernardo Ct
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth