FINANCIAL LIFE PLANNING, LLC

RIASEC Registered
Total AUM
$23.2M
Discretionary
$18.3M
79% of AUM
Avg account
$244K
Accounts
95
Employees
2
Advisory reps
1

Firm details

Headquarters
MARLTON, New Jersey
CRD number
147011
Custodians
CHARLES SCHWAB & CO., INC., NATIONWIDE RETIREMENT SERVICES
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • Individuals55.31%
  • HNWI35.22%
  • Other9.47%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Financial Life Planning, LLC is a small independent RIA structured as an LLC that serves individuals and families as well as small-business clients. The firm provides financial planning and portfolio management and also operates as an insurance broker, which shapes parts of its product mix and fee options. Its fee menu includes percentage-of-AUM billing, hourly and fixed fees for planning work, and commissionable products tied to its insurance activity. Investment activity skews toward public equities: exchange-traded equities are the single largest asset type on the books and reflect the firm's stated preference for equities. Most client assets are managed on a discretionary basis, indicating the advisors take day-to-day responsibility for portfolio implementation for the majority of clients. The firm is not positioned as an ESG investor, does not act as a capital allocator, and does not report multi-state adviser status.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 45%, Public Funds/Mutual Funds 27%, Other 11%, Non-Exchange Traded Equities 9%, Cash & Cash Equivalents 7%, US Government Bonds 1%45%
  • Exchange Traded Equities45%
  • Public Funds/Mutual Funds27%
  • Other11%
  • Non-Exchange Traded Equities9%
  • Cash & Cash Equivalents7%

Contacts

1 of 1
  • EDWARD GOLDSTEIN

    PresidentCRD 4388962

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MARLTON, NJ

BURLINGTON

Location

MARLTON, NJ

Headquartered in MARLTON, NJ, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
BURLINGTON
Address
10000 Lincoln Dr E
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth