FINANCIAL COUNSELING, INC.

RIASEC RegisteredEst. 2019

Total AUM

$100M

Discretionary

$99.3M

99% of AUM

Avg account

$141K

Accounts

708

Employees

Advisory reps

Firm details

Headquarters: SPRINGBORO, Ohio
CRD number: 119969
Registered since: January 28, 2019
Website: www.financialcounselinginc.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Individuals48.5%
HNWI42.63%
Pension & Profit Sharing Plans7.79%
Corporations / Businesses0.82%
Charitable Organizations0.17%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Financial Counseling, Inc. is an independent, individual-owned registered investment adviser that acts as a capital allocator for both individual/family and institutional clients. The firm provides fee-based financial planning and portfolio management services for individuals, small businesses, and institutions, and it also offers advisor selection services. Its billing arrangements include percentage-of-AUM fees as well as hourly and fixed-fee engagements. The firm is SEC-registered since 2019 and does not identify as an active ESG investor or as a multi-state adviser. The business mixes traditional advisory work with discretionary portfolio management and selection of external managers, positioning itself to combine in-house management with third-party allocations where appropriate.