FIDUCIARY FINANCIAL PLANNING NETWORK

RIASEC RegisteredEst. 2026
Total AUM
$176M
Discretionary
$163M
93% of AUM
Avg account
$153K
Accounts
1,147
Employees
5
Advisory reps
5

Firm details

Headquarters
ONALASKA, Wisconsin
CRD number
313361
Registered since
March 27, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI55.98%
  • Individuals44.02%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Fiduciary Financial Planning Network operates as an independent registered investment adviser focused on fee-based financial planning and discretionary portfolio management for individuals, families and small businesses. The firm blends advisory work with accounting-related services and runs educational seminars and workshops, positioning itself as a planning-first practice that also implements investment solutions. Its business model uses a mix of percentage-of-AUM fees and fixed fees, and the firm is owned by an individual rather than a larger corporate sponsor. Investment activity skews toward pooled public investments rather than bespoke direct-stock strategies or large allocations to private funds. The firm does not identify as an active ESG investor and is not structured as a multi-state advisory platform or a capital allocator. That said, its stated preference classification suggests a flexible approach to portfolio construction — predominantly using mutual funds and other public vehicles while reserving the option to deploy annuity products where appropriate for client objectives.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 92%, Exchange Traded Equities 3%, Other 3%, Private Funds 1%, Cash & Cash Equivalents 1%92%
  • Public Funds/Mutual Funds92%
  • Exchange Traded Equities3%
  • Other3%
  • Private Funds1%
  • Cash & Cash Equivalents1%

Contacts

3 of 5
  • Gregory McCall

    Registered RepresentativeCRD 7226960

  • Michael Swartz

    Financial PlannerCRD 6917325

  • Freeman Linde

    Tax AdvisorCRD 6716820

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ONALASKA, WI

LA CROSSE

Location

ONALASKA, WI

Headquartered in ONALASKA, WI, in the Midwest of the United States.

Region
Midwest
County
LA CROSSE
Address
1131 Main St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth