FERRIS WHEEL FINANCE, INC.

RIASEC Registered
Total AUM
$41.2M
Discretionary
$28.8M
70% of AUM
Avg account
$67.3K
Accounts
612
Employees
2
Advisory reps
2

Firm details

Headquarters
VENICE, Florida
CRD number
292091
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals60.2%
  • HNWI39.53%
  • Corporations / Businesses0.27%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Ferris Wheel Finance, Inc. is an independent registered investment adviser operating as a corporate entity with individual ownership. The firm serves a mix of individual and family clients along with some institutional relationships, focusing on financial planning, discretionary and non-discretionary portfolio management for individuals and small businesses, and client education through seminars and workshops. Fee arrangements are flexible: percentage-of-AUM billing is available alongside hourly and fixed-fee engagements, which supports both ongoing advisory relationships and project-based planning work. Investment activity at the firm centers on public equities, with a clear preference for exchange-traded securities. That bias toward liquid, tradable instruments is complemented by allocations to mutual funds for core exposure and third-party real estate strategies for alternative diversification. Ferris Wheel Finance is not positioned as a capital allocator and does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 53%, Public Funds/Mutual Funds 35%, US Government Bonds 8%, State & Local Bonds 3%, Cash & Cash Equivalents 1%53%
  • Exchange Traded Equities53%
  • Public Funds/Mutual Funds35%
  • US Government Bonds8%
  • State & Local Bonds3%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • Jessica Shular

    Associate Financial AdvisorCRD 7693608

  • KATHERINE HYLAND MERCER

    Financial AdvisorCRD 6389405

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

Location

Primary office

VENICE, FL

SARASOTA

Location

VENICE, FL

Headquartered in VENICE, FL, anchoring the North Port-Sarasota, FL metro in the South.

Metro area
North Port-Sarasota, FL
Region
South
County
SARASOTA
Address
871 Venetia Bay Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth