Falcon Wealth Planning, Inc.
Firm details
- Headquarters
- Ontario, California
- CRD number
- 174092
- Registered since
- March 19, 2018
- Website
- falconwealthplanning.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI72.94%
- Individuals23.47%
- Corporations / Businesses3.42%
- Pension & Profit Sharing Plans0.17%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Falcon Wealth Planning, Inc. is an independent, SEC-registered registered investment adviser organized as a corporation and first registered in 2018. The firm functions as a capital allocator—directing client capital to third-party managers and other vehicles—while providing fee-based planning and portfolio management services for individuals, families and small-business owners. Its adviser services emphasize financial planning, discretionary portfolio management for individuals and small businesses, and selection of outside advisers. Compensation mixes percentage-of-AUM fees with hourly and fixed-fee arrangements (and other fee types). Falcon is not identified as an active ESG investor and lists an industry affiliation with accounting professionals. The firm was named to FA Magazine’s Top RIA Firms list in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds80%
- Exchange Traded Equities14%
- Cash & Cash Equivalents3%
- Non-Exchange Traded Equities1%
- State & Local Bonds1%
Owners & executives
2 of 2
Rachel Vonbank
Chief Compliance OfficerCRD 6742855

Ray Bartolome
Chief Operating OfficerCRD 3214117
Contacts
3 of 24
Jamil Abdullah
Financial PlannerCRD 6101534

Alexandra Castillo
Planning SpecialistCRD 8185055

Ricky Perez
Associate PlannerCRD 7845533
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 141Active vs passive
$1.2B in ETFs
41%
$483M
59%
$695M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| AVANTIS US LARGE CAP VALUE ETF (AVLV) | Avantis | Active | Large Value | $159M | 1,970,576 | 13.48% |
Location
Ontario, CA
San Bernardino
Location
Ontario, CA
Headquartered in Ontario, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- San Bernardino
- Address
- 3400 Inland Empire Blvd
- Time zone
- PT (UTC-8)
- Office locations
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