Falcon Wealth Planning, Inc.

RIASEC RegisteredEst. 2018
Total AUM
$1.9B
Discretionary
$1.9B
97% of AUM
Avg account
$346K
Accounts
5,544
Employees
42
Advisory reps
26

Firm details

Headquarters
Ontario, California
CRD number
174092
Registered since
March 19, 2018
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI72.94%
  • Individuals23.47%
  • Corporations / Businesses3.42%
  • Pension & Profit Sharing Plans0.17%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Falcon Wealth Planning, Inc. is an independent, SEC-registered registered investment adviser organized as a corporation and first registered in 2018. The firm functions as a capital allocator—directing client capital to third-party managers and other vehicles—while providing fee-based planning and portfolio management services for individuals, families and small-business owners. Its adviser services emphasize financial planning, discretionary portfolio management for individuals and small businesses, and selection of outside advisers. Compensation mixes percentage-of-AUM fees with hourly and fixed-fee arrangements (and other fee types). Falcon is not identified as an active ESG investor and lists an industry affiliation with accounting professionals. The firm was named to FA Magazine’s Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Exchange Traded Equities 14%, Cash & Cash Equivalents 3%, Non-Exchange Traded Equities 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%80%
  • Public Funds/Mutual Funds80%
  • Exchange Traded Equities14%
  • Cash & Cash Equivalents3%
  • Non-Exchange Traded Equities1%
  • State & Local Bonds1%

Owners & executives

2 of 2
  • Rachel Vonbank

    Rachel Vonbank

    Chief Compliance OfficerCRD 6742855

  • Ray Bartolome

    Ray Bartolome

    Chief Operating OfficerCRD 3214117

Contacts

3 of 24
  • Jamil Abdullah

    Jamil Abdullah

    Financial PlannerCRD 6101534

  • Alexandra Castillo

    Alexandra Castillo

    Planning SpecialistCRD 8185055

  • Ricky Perez

    Ricky Perez

    Associate PlannerCRD 7845533

Unlock 21 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 141

Active vs passive

$1.2B in ETFs

Passive

41%

$483M

Active

59%

$695M

ETFProviderStyleCategoryValueShares% of portfolio
AVANTIS US LARGE CAP VALUE ETF (AVLV)AvantisActiveLarge Value$159M1,970,57613.48%

Location

Primary office

Ontario, CA

San Bernardino

Location

Ontario, CA

Headquartered in Ontario, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
San Bernardino
Address
3400 Inland Empire Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth