Fairway Capital Advisors

Overview

Fairway Capital Advisors is an independent registered investment adviser that began SEC registration in 2021 and operates as a privately owned LLC. The firm serves individual and family clients and describes itself as a capital allocator that combines portfolio management with financial planning and the selection of external advisers. Its fee model mixes percentage-of-assets and fixed fees, which supports both ongoing discretionary relationships and project-based planning work. Investment activity is equity-focused. The firm reports a clear preference for exchange-traded equities and uses listed securities as the primary building blocks of client portfolios. Fairway also sources third-party managers across alternative strategies — including private equity, venture capital, hedge funds, real estate, commodities and collateralized debt — and incorporates mutual funds where appropriate. The firm is not an active ESG investor and does not operate as a multi-state adviser beyond its single-office footprint. Fairway’s advisory services extend beyond simple portfolio construction: they provide financial planning, pension consulting for small entities, and selection of other advisers, positioning the firm to act both as day-to-day manager and as a coordinator of outsourced manager relationships when clients require access to specialist alternative or private-market managers.

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