Edelman Financial Engines
Firm details
- Headquarters
- Santa Clara, California
- CRD number
- 104510
- Registered since
- January 14, 1998
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC., THE VANGUARD GROUP, INC., ALIGHT SOLUTIONS, LLC, VOYA RETIREMENT ADVISORS, LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees, Other
- Client types
- Other Investment Advisers44.67%
- Individuals28.39%
- HNWI26.52%
- Pension & Profit Sharing Plans0.29%
- Corporations / Businesses0.09%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Edelman Financial Engines is an independent registered investment adviser organized as an LLC and operating since the late 1990s. The firm serves a mix of individual, family and institutional clients and offers a broad set of advisory services: financial planning, portfolio management for both individuals and businesses, pension consulting and selection of other advisers, plus client education and periodic publications. Its fee menu includes percentage-of-AUM billing alongside hourly, subscription and fixed-fee arrangements. The firm identifies as an active ESG investor and maintains industry relationships with accounting and insurance firms. The firm has been recognized repeatedly by industry publications, including placement on Barron's Top 100 RIA Firms list across multiple years (2021–2025), Financial Times’ Top 300 (2020), FA Magazine’s Top RIA Firms (2020) and Citywire’s 50 Growers Across America (2025, 2026).
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Private Funds65%
- Public Funds/Mutual Funds34%
- Cash & Cash Equivalents1%
Owners & executives
3 of 4
Elliot Herman
Partner and Chief Investment OfficerCRD 2368790

Michael Liersch
Chief Planning OfficerCRD 5830305

Ralph Haberli
CEO and PresidentCRD 5573096
Contacts
3 of 716
Nelson Brown
Financial PlannerCRD 3268518

Kurt Balderston
Director, Financial PlanningCRD 3025260

Matthew Turner
Director, Financial PlanningCRD 5950416
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 413Active vs passive
$79.9B in ETFs
98%
$78.3B
1%
$1.6B
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) VALUE ETF (SPYV) | State Street | Passive | Large Value | $5B | 82,942,783 | 6.31% |
Location
Santa Clara, CA
Santa Clara
Location
Santa Clara, CA
Headquartered in Santa Clara, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- Santa Clara
- Address
- 3945 Freedom Cir
- Time zone
- PT (UTC-8)
- Office locations
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