Edelman Financial Engines

RIASEC RegisteredEst. 1998
Total AUM
$326B
Discretionary
$326B
100% of AUM
Avg account
$215K
Accounts
1,517,156
Employees
1,679
Advisory reps
720

Firm details

Headquarters
Santa Clara, California
CRD number
104510
Registered since
January 14, 1998
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC., THE VANGUARD GROUP, INC., ALIGHT SOLUTIONS, LLC, VOYA RETIREMENT ADVISORS, LLC
Fee structure
Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees, Other
Client types
  • Other Investment Advisers44.67%
  • Individuals28.39%
  • HNWI26.52%
  • Pension & Profit Sharing Plans0.29%
  • Corporations / Businesses0.09%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Edelman Financial Engines is an independent registered investment adviser organized as an LLC and operating since the late 1990s. The firm serves a mix of individual, family and institutional clients and offers a broad set of advisory services: financial planning, portfolio management for both individuals and businesses, pension consulting and selection of other advisers, plus client education and periodic publications. Its fee menu includes percentage-of-AUM billing alongside hourly, subscription and fixed-fee arrangements. The firm identifies as an active ESG investor and maintains industry relationships with accounting and insurance firms. The firm has been recognized repeatedly by industry publications, including placement on Barron's Top 100 RIA Firms list across multiple years (2021–2025), Financial Times’ Top 300 (2020), FA Magazine’s Top RIA Firms (2020) and Citywire’s 50 Growers Across America (2025, 2026).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Private Funds 65%, Public Funds/Mutual Funds 34%, Cash & Cash Equivalents 1%65%
  • Private Funds65%
  • Public Funds/Mutual Funds34%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 4
  • Elliot Herman

    Elliot Herman

    Partner and Chief Investment OfficerCRD 2368790

  • Michael Liersch

    Michael Liersch

    Chief Planning OfficerCRD 5830305

  • Ralph Haberli

    Ralph Haberli

    CEO and PresidentCRD 5573096

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Contacts

3 of 716
  • Nelson Brown

    Nelson Brown

    Financial PlannerCRD 3268518

  • Kurt Balderston

    Kurt Balderston

    Director, Financial PlanningCRD 3025260

  • Matthew Turner

    Matthew Turner

    Director, Financial PlanningCRD 5950416

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 413

Active vs passive

$79.9B in ETFs

Passive

98%

$78.3B

Active

1%

$1.6B

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) VALUE ETF (SPYV)State StreetPassiveLarge Value$5B82,942,7836.31%

Location

Primary office

Santa Clara, CA

Santa Clara

Location

Santa Clara, CA

Headquartered in Santa Clara, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Santa Clara
Address
3945 Freedom Cir
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth