Eagle Rock Investment Company, LLC

RIASEC Registered
Total AUM
$787M
Discretionary
$777M
99% of AUM
Avg account
$4.5M
Accounts
174
Employees
4
Advisory reps
3

Firm details

Headquarters
Atlanta, Georgia
CRD number
313832
Registered since
June 1, 2021
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC, BOFA SECURITIES, INC.
Fee structure
Percentage of AUM
Client types
  • HNWI69.86%
  • Charitable Organizations28.12%
  • Individuals1.02%
  • Corporations / Businesses0.99%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Eagle Rock Investment Company, LLC is an independent, fee-based registered investment adviser that began SEC registration in 2021. Organized as an LLC, the firm acts as a capital allocator and serves both individual and family clients as well as institutional accounts. Its client-facing services emphasize financial planning, discretionary portfolio management for individuals and small businesses, and the selection of other advisers. Compensation is charged as a percentage of assets under management. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 77%, Public Funds/Mutual Funds 17%, Cash & Cash Equivalents 6%77%
  • Exchange Traded Equities77%
  • Public Funds/Mutual Funds17%
  • Cash & Cash Equivalents6%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 49

Active vs passive

$155M in ETFs

Passive

94%

$145M

Active

5%

$9.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL BOND MARKET INDEX FUND (BND)VanguardPassiveIntermediate Core Bond$55.4M789,71035.68%

Location

Primary office

Atlanta, GA

Fulton

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Fulton
Address
1201 Peachtree St Ne
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth