Directional Asset Management, LLC
Firm details
- Headquarters
- Arlington Heights, Illinois
- CRD number
- 152859
- Registered since
- October 24, 2024
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Other
- Client types
- HNWI98.71%
- Individuals1.25%
- Corporations / Businesses0.04%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Directional Asset Management, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm positions itself as a capital allocator serving both individuals and family clients as well as institutional accounts. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and the selection or oversight of third‑party managers. Fees are charged on a percentage‑of‑AUM basis with the ability to bill hourly or use other arrangements. The firm does not present itself as an active ESG investor. As a capital allocator, Directional blends direct public equity exposure with relationships to external alternative managers and mutual fund sleeves.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities87%
- US Government Bonds5%
- State & Local Bonds4%
- Public Funds/Mutual Funds3%
- Cash & Cash Equivalents1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 36Active vs passive
$39.4M in ETFs
73%
$28.8M
27%
$10.7M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE DIVIDEND GROWTH ETF (DGRO) | BlackRock | Passive | Large Value | $4.3M | 57,643 | 11.02% |
Location
Arlington Heights, IL
Cook
Location
Arlington Heights, IL
Headquartered in Arlington Heights, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- Cook
- Address
- 171 W Wing St
- Time zone
- CT (UTC-6)
- Office locations
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