Directional Asset Management, LLC

RIASEC Registered
Total AUM
$137M
Discretionary
$125M
91% of AUM
Avg account
$1.4M
Accounts
95
Employees
1
Advisory reps
2

Firm details

Headquarters
Arlington Heights, Illinois
CRD number
152859
Registered since
October 24, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Other
Client types
  • HNWI98.71%
  • Individuals1.25%
  • Corporations / Businesses0.04%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Directional Asset Management, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2024. The firm positions itself as a capital allocator serving both individuals and family clients as well as institutional accounts. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and the selection or oversight of third‑party managers. Fees are charged on a percentage‑of‑AUM basis with the ability to bill hourly or use other arrangements. The firm does not present itself as an active ESG investor. As a capital allocator, Directional blends direct public equity exposure with relationships to external alternative managers and mutual fund sleeves.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, US Government Bonds 5%, State & Local Bonds 4%, Public Funds/Mutual Funds 3%, Cash & Cash Equivalents 1%87%
  • Exchange Traded Equities87%
  • US Government Bonds5%
  • State & Local Bonds4%
  • Public Funds/Mutual Funds3%
  • Cash & Cash Equivalents1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 36

Active vs passive

$39.4M in ETFs

Passive

73%

$28.8M

Active

27%

$10.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE DIVIDEND GROWTH ETF (DGRO)BlackRockPassiveLarge Value$4.3M57,64311.02%

Location

Primary office

Arlington Heights, IL

Cook

Location

Arlington Heights, IL

Headquartered in Arlington Heights, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Cook
Address
171 W Wing St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth