DIRECTIONAL ASSET MANAGEMENT, LLC
Firm details
- Headquarters
- ARLINGTON HEIGHTS, Illinois
- CRD number
- 152859
- Registered since
- October 24, 2024
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Other
- Client types
- HNWI98.71%
- Individuals1.25%
- Corporations / Businesses0.04%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Directional Asset Management, LLC is an independent, individual-owned RIA operating as an LLC and registered with the SEC in 2024. The firm acts as a capital allocator for both individual & family and institutional clients, providing financial planning, portfolio management for individuals and small businesses, and third-party manager selection. Its fee arrangements include a percentage-of-AUM component plus hourly charges and other fee elements. Directional does not identify as an active ESG investor and is not designated as a multi-state adviser in the source data.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities87%
- US Government Bonds5%
- State & Local Bonds4%
- Public Funds/Mutual Funds3%
- Cash & Cash Equivalents1%
Contacts
2 of 2DANIEL SHORT
PresidentCRD 2804322
Roberto Moreiro
PartnerCRD 7193031
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 34Active vs passive
$33.6M in ETFs
74%
$24.9M
26%
$8.7M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| JPMORGAN ULTRA-SHORT INCOME ETF (JPST) | JP Morgan | Active | Ultrashort Bond | $4M | 79,090 | 11.93% |
Location
ARLINGTON HEIGHTS, IL
COOK
Location
ARLINGTON HEIGHTS, IL
Headquartered in ARLINGTON HEIGHTS, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- COOK
- Address
- 171 W Wing St
- Time zone
- CT (UTC-6)
- Office locations
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