DIRECTIONAL ASSET MANAGEMENT, LLC

RIASEC RegisteredEst. 2024
Total AUM
$137M
Discretionary
$125M
91% of AUM
Avg account
$1.4M
Accounts
95
Employees
1
Advisory reps
2

Firm details

Headquarters
ARLINGTON HEIGHTS, Illinois
CRD number
152859
Registered since
October 24, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Other
Client types
  • HNWI98.71%
  • Individuals1.25%
  • Corporations / Businesses0.04%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Directional Asset Management, LLC is an independent, individual-owned RIA operating as an LLC and registered with the SEC in 2024. The firm acts as a capital allocator for both individual & family and institutional clients, providing financial planning, portfolio management for individuals and small businesses, and third-party manager selection. Its fee arrangements include a percentage-of-AUM component plus hourly charges and other fee elements. Directional does not identify as an active ESG investor and is not designated as a multi-state adviser in the source data.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, US Government Bonds 5%, State & Local Bonds 4%, Public Funds/Mutual Funds 3%, Cash & Cash Equivalents 1%87%
  • Exchange Traded Equities87%
  • US Government Bonds5%
  • State & Local Bonds4%
  • Public Funds/Mutual Funds3%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • DANIEL SHORT

    PresidentCRD 2804322

  • Roberto Moreiro

    PartnerCRD 7193031

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 34

Active vs passive

$33.6M in ETFs

Passive

74%

$24.9M

Active

26%

$8.7M

ETFProviderStyleCategoryValueShares% of portfolio
JPMORGAN ULTRA-SHORT INCOME ETF (JPST)JP MorganActiveUltrashort Bond$4M79,09011.93%

Location

Primary office

ARLINGTON HEIGHTS, IL

COOK

Location

ARLINGTON HEIGHTS, IL

Headquartered in ARLINGTON HEIGHTS, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
COOK
Address
171 W Wing St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth