Crafted Financial Planning

RIASEC Registered
Total AUM
$9.5M
Discretionary
$9.5M
100% of AUM
Avg account
$161K
Accounts
59
Employees
2
Advisory reps
1

Firm details

Headquarters
,
CRD number
329597
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI68.11%
  • Individuals29.24%
  • Pension & Profit Sharing Plans2.66%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Crafted Financial Planning is a small, independent RIA organized as an LLC that serves individuals and families with a mix of financial planning and discretionary portfolio management. The firm runs a boutique, advice-first practice that tilts heavily toward equity exposure and uses fee models that include a percentage of AUM and fixed fees. Advisory services explicitly include comprehensive financial planning and portfolio management for individuals, small businesses and other business or institutional clients. Investment activity centers on exchange-traded equities as the dominant allocation, with the firm favoring liquid, tradable instruments for portfolio construction. The practice is not positioned as an institutional pension consultant or a multi-state adviser and does not present itself as an ESG-focused allocator. Given the scale and client base, the firm appears to operate a hands-on relationship model with personalized plan-driven portfolios rather than a mass-market or product-distribution approach.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Public Funds/Mutual Funds 17%, Cash & Cash Equivalents 3%80%
  • Exchange Traded Equities80%
  • Public Funds/Mutual Funds17%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • Jordan Banning

    Jordan Banning

    Founder & PresidentCRD 6404518

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth