CPR Investments Inc

RIASEC Registered
Total AUM
$239M
Discretionary
$239M
100% of AUM
Avg account
$122K
Accounts
1,954
Employees
25
Advisory reps
26

Firm details

Headquarters
Rochester, Michigan
CRD number
139067
Registered since
November 16, 2017
Custodians
AXOS ADVISOR SERVICES, NATIONWIDE SECURITIES, LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals65.22%
  • HNWI33.12%
  • Pension & Profit Sharing Plans1.65%
  • Corporations / Businesses0.02%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

CPR Investments Inc. is an independent, corporation-form wealth advisory firm that operates as a capital allocator for both individual/family and institutional clients. The firm is registered with the SEC (registration year 2017) and is owned by an individual. Its advisory menu includes financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, and the selection of other advisers. On the distribution side, CPR Investments functions as a registered representative of a broker‑dealer and also operates as an insurance broker and seller of other financial products. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 57%, Public Funds/Mutual Funds 36%, Cash & Cash Equivalents 7%57%
  • Exchange Traded Equities57%
  • Public Funds/Mutual Funds36%
  • Cash & Cash Equivalents7%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 55

Active vs passive

$142M in ETFs

Passive

76%

$108M

Active

11%

$34.3M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO SHORT TERM TREASURY ETF (TBLL)InvescoPassiveUltrashort Bond$39.7M376,55727.92%

Location

Primary office

Rochester, MI

Oakland

Location

Rochester, MI

Headquartered in Rochester, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
1600 Parkdale Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth