CPR Investments Inc

RIASEC RegisteredEst. 2017
Total AUM
$239M
Discretionary
$239M
100% of AUM
Avg account
$122K
Accounts
1,954
Employees
25
Advisory reps
26

Firm details

Headquarters
Rochester, Michigan
CRD number
139067
Registered since
November 16, 2017
Custodians
AXOS ADVISOR SERVICES, NATIONWIDE SECURITIES, LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals65.22%
  • HNWI33.12%
  • Pension & Profit Sharing Plans1.65%
  • Corporations / Businesses0.02%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

CPR Investments Inc. is an independent, SEC-registered advisory corporation that began registration in 2017 and is privately owned. The firm serves both individual and family clients as well as institutional investors and functions as a capital allocator. Its advisory services span financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, and manager selection. In addition to advisory work, CPR Investments conducts broker-dealer registered representative activities and sells insurance and other financial products. Compensation arrangements include percentage-of-AUM fees as well as hourly, fixed-fee, and other billing approaches. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 57%, Public Funds/Mutual Funds 36%, Cash & Cash Equivalents 7%57%
  • Exchange Traded Equities57%
  • Public Funds/Mutual Funds36%
  • Cash & Cash Equivalents7%

Owners & executives

1 of 1
  • Charles Reinhold

    Charles Reinhold

    President and CEOCRD 1464960

Contacts

3 of 25
  • Adam Simon

    Adam Simon

    Investment Advisor RepresentativeCRD 5663201

  • Gary Lloyd

    Gary Lloyd

    Registered Investment AdvisorCRD 5768051

  • John Fawcett

    John Fawcett

    Partner, Investment Advisor RepresentativeCRD 4464994

Unlock 22 more contacts →

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 56

Active vs passive

$139M in ETFs

Passive

71%

$98.7M

Active

8%

$40.7M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO SHORT TERM TREASURY ETF (TBLL)InvescoPassiveUltrashort Bond$32.9M311,28823.57%

Location

Primary office

Rochester, MI

Oakland

Location

Rochester, MI

Headquartered in Rochester, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
1600 Parkdale Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth