COMMON CENTS PLANNING

RIASEC RegisteredEst. 2004
Total AUM
$542M
Discretionary
$500M
92% of AUM
Avg account
$379K
Accounts
1,431
Employees
8
Advisory reps
5

Firm details

Headquarters
GLEN MILLS, Pennsylvania
CRD number
120131
Registered since
January 14, 2004
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI66.92%
  • Individuals24.77%
  • Other7.91%
  • Pension & Profit Sharing Plans0.21%
  • Corporations / Businesses0.18%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Common Cents Planning is an independent registered investment adviser that provides financial planning, portfolio management for individuals and small businesses, and pension consulting services. The firm, registered with the SEC since 2004, serves a mainly individual and family client base and bills on a percentage-of-AUM model supplemented by hourly charges for select work. Its advisory approach tilts toward public funds and mutual funds as core building blocks while using third-party managers for select alternative exposures. Common Cents Planning does not position itself as a capital allocator; instead it constructs portfolios from external mutual funds, ETFs, and selective equity holdings to meet client objectives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Exchange Traded Equities 7%, Cash & Cash Equivalents 5%, US Government Bonds 3%, Investment Grade Corp Bonds 1%, Other 1%83%
  • Public Funds/Mutual Funds83%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents5%
  • US Government Bonds3%
  • Investment Grade Corp Bonds1%

Owners & executives

2 of 2
  • WILLIAM MULLER

    Chief Executive OfficerCRD 2247363

  • MATTHEW ELLIS

    President, Chief Compliance OfficerCRD 5588159

Contacts

3 of 3
  • Victoria Provost

    Financial AdvisorCRD 6843618

  • FREDERICK DUNBAR

    Investment Advisor RepresentativeCRD 1011229

  • KEVIN LAKE

    Financial AdvisorCRD 6249118

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 77

Active vs passive

$179M in ETFs

Passive

67%

$119M

Active

22%

$59.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES S&P 500 VALUE ETF (IVE)BlackRockPassiveLarge Value$22.4M105,96212.51%

Location

Primary office

GLEN MILLS, PA

DELAWARE

Location

GLEN MILLS, PA

Headquartered in GLEN MILLS, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
DELAWARE
Address
239 Baltimore Pike
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth