Cetera Planning Partners

RIASEC RegisteredEst. 2004
Total AUM
$4.2B
Discretionary
$4B
97% of AUM
Avg account
$295K
Accounts
14,107
Employees
78
Advisory reps
57

Firm details

Headquarters
Leawood, Kansas
CRD number
129625
Registered since
January 16, 2004
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI80.23%
  • Individuals16.49%
  • Pension & Profit Sharing Plans1.75%
  • Corporations / Businesses1.54%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Cetera Planning Partners is an independent registered investment adviser organized as an LLC and operating under SEC registration since 2004. The firm serves individual and family clients as well as institutional accounts and combines percentage-of-assets and fixed-fee pricing. Core advisory services include comprehensive financial planning, portfolio management for individuals and small businesses, pension consulting work, periodic published commentary, and client-focused educational workshops and seminars. The firm does not position itself as a capital allocator or sponsor of pooled funds and is not an active ESG investor. Cetera Planning Partners was named on FA Magazine’s Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 77%, Public Funds/Mutual Funds 13%, Cash & Cash Equivalents 6%, Other 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%77%
  • Exchange Traded Equities77%
  • Public Funds/Mutual Funds13%
  • Cash & Cash Equivalents6%
  • Other2%
  • US Government Bonds1%

Owners & executives

3 of 6
  • Scott Marmo

    Scott Marmo

    Founder & CEOCRD 4546005

  • Kevin Jaegers

    Kevin Jaegers

    Chief Operations OfficerCRD 4794772

  • Sasha Stewart

    Sasha Stewart

    Chief Compliance Officer, Director of Financial PlanningCRD 7364311

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Contacts

3 of 51
  • Ethan Pace

    Ethan Pace

    Senior Wealth ManagerCRD 6197577

  • Trace Weatherford

    Trace Weatherford

    Wealth ManagerCRD 7822561

  • Joshua Gembala

    Joshua Gembala

    Investment ManagerCRD 7268328

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 397

Active vs passive

$3.7B in ETFs

Passive

69%

$2.6B

Active

29%

$1.1B

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$349M507,5339.37%

Location

Primary office

Leawood, KS

Johnson

Location

Leawood, KS

Headquartered in Leawood, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
Johnson
Address
11460 Tomahawk Creek Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth