Prevail Innovative Wealth Advisors, LLC

RIASEC RegisteredEst. 2022
Total AUM
$932M
Discretionary
$926M
99% of AUM
Avg account
$434K
Accounts
2,149
Employees
41
Advisory reps
30

Firm details

Headquarters
Leawood, Kansas
CRD number
288641
Registered since
April 19, 2022
Website
prevailiws.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Commissions, Performance Based Fees
Client types
  • HNWI48.35%
  • Pension & Profit Sharing Plans25.74%
  • Individuals22.6%
  • Pooled Investment Vehicles2.28%
  • Corporations / Businesses1.02%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of Periodicals

Firm profile

FINTRX

Overview

Prevail Innovative Wealth Advisors, LLC is an independent, SEC-registered advisory firm organized as an LLC and registered in 2022. The firm serves both individual and family clients as well as institutional investors. Its service mix includes financial planning, portfolio management for individuals and small businesses, pension consulting-related services, and the production of periodicals or newsletters. Prevail also operates as an insurance broker and appears to sponsor pooled investment vehicles in certain structures. Fee arrangements are varied: the firm charges percentage-of-AUM fees alongside fixed fees, may receive commissions, and can apply performance-based fees. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 52%, Exchange Traded Equities 33%, Private Funds 7%, Cash & Cash Equivalents 7%, Non-Exchange Traded Equities 1%52%
  • Public Funds/Mutual Funds52%
  • Exchange Traded Equities33%
  • Private Funds7%
  • Cash & Cash Equivalents7%
  • Non-Exchange Traded Equities1%

Owners & executives

1 of 1
  • Kerry Lawing

    Kerry Lawing

    Chief Executive OfficerCRD 1232996

Contacts

3 of 29
  • Thomas Wright

    Thomas Wright

    Investment Advisor RepresentativeCRD 2083074

  • Madison Parker

    Madison Parker

    Investment Adviser RepresentativeCRD 6896868

  • Marcia Vander Wal

    Marcia Vander Wal

    Director of Strategic InitiativesCRD 4524435

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 80

Active vs passive

$363M in ETFs

Passive

47%

$170M

Active

36%

$193M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO S&P 500 EQUAL WEIGHT ETF (RSP)InvescoPassiveLarge Blend$28.5M134,0597.85%
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Location

Primary office

Leawood, KS

Johnson

Location

Leawood, KS

Headquartered in Leawood, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
Johnson
Address
4745 W 136th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth