Centennial Wealth Advisory, LLC

RIASEC Registered
Total AUM
$397M
Discretionary
$397M
100% of AUM
Avg account
$125K
Accounts
3,164
Employees
15
Advisory reps
10

Firm details

Headquarters
Traverse City, Michigan
CRD number
138054
Registered since
June 18, 2018
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals73.42%
  • HNWI26.55%
  • State / Municipal Government0.03%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Centennial Wealth Advisory, LLC is an independent, individually owned registered investment adviser; it has been SEC-registered since 2018. The firm acts as a capital allocator for both individual and family clients as well as select institutional relationships. Its advisory model centers on portfolio management for individuals and small businesses and the selection of outside managers when appropriate. Fee arrangements include percentage-of-AUM billing and fixed fees. The firm is also identified as an “other financial product salesperson” and lists an insurance company affiliation. Centennial is not positioned as an ESG-focused investor and is not identified as a multi-state or newly formed adviser. Its operating structure is a limited liability company and it reports actively managing client assets on a discretionary basis.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Exchange Traded Equities 17%, Cash & Cash Equivalents 11%72%
  • Public Funds/Mutual Funds72%
  • Exchange Traded Equities17%
  • Cash & Cash Equivalents11%

Owners & executives

2 of 2
  • Luke Mooi

    Luke Mooi

    Chief Compliance OfficerCRD 6652973

  • Raymond Jager

    Raymond Jager

    Chief Operating OfficerCRD 7564557

Contacts

3 of 8
  • Jack Klunder

    Jack Klunder

    Financial AdvisorCRD 6973686

  • Nicholas Greenman

    Nicholas Greenman

    Financial AdvisorCRD 7067274

  • Joseph Carpenter

    Joseph Carpenter

    Financial AdvisorCRD 6320338

Unlock 5 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 96

Active vs passive

$473M in ETFs

Passive

34%

$162M

Active

61%

$311M

ETFProviderStyleCategoryValueShares% of portfolio
FT VEST LADDERED DEEP BUFFER ETF (BUFD)ActiveOptions Trading$55.9M1,840,39111.81%

Location

Primary office

Traverse City, MI

Grand Traverse

Location

Traverse City, MI

Headquartered in Traverse City, MI, in the Midwest of the United States.

Region
Midwest
County
Grand Traverse
Address
701 Third St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth