CARLSBAD WEALTH ADVISORY GROUP, INC.
Firm details
- Headquarters
- CARLSBAD, California
- CRD number
- 146587
- Registered since
- March 30, 2016
- Website
- www.carlsbadwealth.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI81.2%
- Individuals18.8%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Carlsbad Wealth Advisory Group, Inc. is an independent RIA that serves individual and family clients with a primary focus on financial planning and discretionary portfolio management for individuals and small businesses. The firm charges fees based on a percentage of assets under management and offers fixed-fee engagements, which supports both ongoing advisory relationships and project-based planning work. They are not actively positioned as an ESG investor, do not operate as a multi-state adviser, and do not act as a capital allocator or pension consultant. Investment activity shows a clear tilt toward pooled public funds: the firm's filings indicate heavy use of ETFs and mutual funds as the backbone of client portfolios, with a much smaller direct-stock sleeve. That structure points to a strategy built on broad-market exposure, manager/vehicle selection, and implementation efficiency rather than concentrated individual-equity bets. The firm also uses annuities in client solutions and has exposure to commodities as an alternative allocation.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds93%
- Exchange Traded Equities4%
- US Government Bonds2%
- Cash & Cash Equivalents1%
Owners & executives
2 of 2Heather Sontag
Chief Investment OfficerCRD 7205987
ANDREW SONTAG
Chief Investment OfficerCRD 4685106
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 34Active vs passive
$144M in ETFs
100%
$144M
<1%
$144K
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB US LARGE-CAP ETF (SCHX) | Schwab | Passive | Large Blend | $23.3M | 445,202 | 16.15% |
Location
CARLSBAD, CA
SAN DIEGO
Location
CARLSBAD, CA
Headquartered in CARLSBAD, CA, in the West of the United States.
- Region
- West
- County
- SAN DIEGO
- Address
- 5927 Balfour Ct
- Time zone
- PT (UTC-8)
- Office locations
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