California Financial Advisors

RIASEC Registered

Total AUM

$2.3B

Discretionary

$2B

89% of AUM

Avg account

$638K

Accounts

3,547

Employees

Advisory reps

Firm details

Headquarters: San Ramon, California
CRD number: 110152
Registered since: February 18, 1998
Website: www.calfinad.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI82.05%
Individuals17.66%
Corporations / Businesses0.27%
Charitable Organizations0.02%
Services: Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

California Financial Advisors is a privately held limited liability company operating as an independent registered investment adviser. The firm is SEC-registered (initial registration year: 1998) and is owned by an individual proprietor. Its client base spans high-net-worth individuals and families as well as some institutional relationships. Core services center on financial planning and portfolio management for individuals and small businesses. Fee arrangements include a percentage-of-AUM model alongside hourly and fixed-fee engagements. The firm does not identify as an active ESG investor and is not positioned as a multi-state or newly formed adviser. California Financial Advisors has appeared on CNBC’s Top 100 Financial Advisory Firms list in 2019, 2020, 2021, 2022, and 2025.