BRANNEN & LYLE INVESTMENT COMPANY

RIASEC Registered
Total AUM
$12.4M
Discretionary
$4.6M
37% of AUM
Avg account
$442K
Accounts
28
Employees
3
Advisory reps
3

Firm details

Headquarters
BAINBRIDGE, Georgia
CRD number
125308
Custodians
CHARLES SCHWAB & CO., INC., PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.93%
  • Individuals24.83%
  • Charitable Organizations17.23%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Brannen & Lyle Investment Company operates as an independent registered investment adviser organized as a corporation with individual ownership. The firm’s client focus combines high-net-worth individuals and families with a smaller institutional footprint, and its advisory work centers on financial planning and portfolio management for individuals and small businesses. Fee arrangements are flexible: the firm charges a percentage of assets under management and also offers hourly and fixed-fee engagements. Investment activity is equity-forward: exchange-traded equities are the largest single asset class the firm uses, complemented by mutual funds and annuity solutions. The adviser runs both discretionary and non-discretionary programs, with a heavier tilt toward non-discretionary accounts, indicating many clients maintain approval rights over specific trades or strategy changes. Brannen & Lyle does not identify as an active ESG investor and is not set up as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 46%, Public Funds/Mutual Funds 45%, Private Funds 4%, Cash & Cash Equivalents 4%, US Government Bonds 1%46%
  • Exchange Traded Equities46%
  • Public Funds/Mutual Funds45%
  • Private Funds4%
  • Cash & Cash Equivalents4%
  • US Government Bonds1%

Contacts

3 of 3
  • MAJOR BRANNEN

    Registered RepresentativeCRD 4292418

  • Keith Lyle

    Registered PrincipalCRD 7717327

  • KEITH LYLE

    Registered RepresentativeCRD 4560387

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

BAINBRIDGE, GA

DECATUR

Location

BAINBRIDGE, GA

Headquartered in BAINBRIDGE, GA, in the South of the United States.

Region
South
County
DECATUR
Address
410 S West St
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth