Bragg Financial Advisors Inc

RIASEC RegisteredEst. 1999
Total AUM
$4.7B
Discretionary
$4.7B
100% of AUM
Avg account
$2.9M
Accounts
1,613
Employees
39
Advisory reps
17

Firm details

Headquarters
Charlotte, North Carolina
CRD number
108780
Registered since
October 12, 1999
Custodians
PERSHING LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI66.21%
  • Investment Companies23.76%
  • Individuals5.42%
  • Corporations / Businesses3.3%
  • Charitable Organizations1.32%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Bragg Financial Advisors Inc. is an independent, SEC-registered registered investment adviser operating as a corporation since 1999 and owned by individuals. The firm serves both individual & family clients and institutional accounts and acts as a capital allocator, using third‑party managers where appropriate. Its advisory services span financial planning, portfolio management for individuals, small businesses, investment companies and institutions, pension consulting and the selection of other advisers. Fee arrangements include percentage of AUM, hourly billing and fixed fees. Bragg is not listed as an active ESG investor and is not described as a multi‑state or newly formed adviser. The firm received recognition from Citywire in 2025 as part of its "50 Growers Across America" list.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 53%, Exchange Traded Equities 43%, State & Local Bonds 2%, Cash & Cash Equivalents 2%53%
  • Public Funds/Mutual Funds53%
  • Exchange Traded Equities43%
  • State & Local Bonds2%
  • Cash & Cash Equivalents2%

Owners & executives

2 of 2
  • Benton Bragg

    Benton Bragg

    President, CEOCRD 2350317

  • Dawn Cannon

    Dawn Cannon

    Chief Compliance OfficerCRD 4633109

Contacts

3 of 15
  • Clinton Townsend

    Clinton Townsend

    Financial AdvisorCRD 7058017

  • John Bragg

    John Bragg

    Vice PresidentCRD 1884207

  • Katharine Scruggs

    ShareholderCRD 4232091

Unlock 12 more contacts →

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 161

Active vs passive

$649M in ETFs

Passive

83%

$536M

Active

5%

$114M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SMALL-CAP VALUE INDEX FUND (VBR)VanguardPassiveSmall Value$70.6M290,69010.88%

Location

Primary office

Charlotte, NC

Mecklenburg

Location

Charlotte, NC

Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.

Metro area
Charlotte-Concord, NC-SC
Region
South
County
Mecklenburg
Address
1031 S Caldwell St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth