Bragg Financial Advisors Inc
Firm details
- Headquarters
- Charlotte, North Carolina
- CRD number
- 108780
- Registered since
- October 12, 1999
- Website
- braggfinancial.com
- Custodians
- PERSHING LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI66.21%
- Investment Companies23.76%
- Individuals5.42%
- Corporations / Businesses3.3%
- Charitable Organizations1.32%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Bragg Financial Advisors Inc. is an independent, SEC-registered registered investment adviser operating as a corporation since 1999 and owned by individuals. The firm serves both individual & family clients and institutional accounts and acts as a capital allocator, using third‑party managers where appropriate. Its advisory services span financial planning, portfolio management for individuals, small businesses, investment companies and institutions, pension consulting and the selection of other advisers. Fee arrangements include percentage of AUM, hourly billing and fixed fees. Bragg is not listed as an active ESG investor and is not described as a multi‑state or newly formed adviser. The firm received recognition from Citywire in 2025 as part of its "50 Growers Across America" list.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds53%
- Exchange Traded Equities43%
- State & Local Bonds2%
- Cash & Cash Equivalents2%
Owners & executives
2 of 2
Benton Bragg
President, CEOCRD 2350317

Dawn Cannon
Chief Compliance OfficerCRD 4633109
Contacts
3 of 15Clinton Townsend
Financial AdvisorCRD 7058017

John Bragg
Vice PresidentCRD 1884207
Katharine Scruggs
ShareholderCRD 4232091
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 161Active vs passive
$649M in ETFs
83%
$536M
5%
$114M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD SMALL-CAP VALUE INDEX FUND (VBR) | Vanguard | Passive | Small Value | $70.6M | 290,690 | 10.88% |
Location
Charlotte, NC
Mecklenburg
Location
Charlotte, NC
Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.
- Metro area
- Charlotte-Concord, NC-SC
- Region
- South
- County
- Mecklenburg
- Address
- 1031 S Caldwell St
- Time zone
- ET (UTC-5)
- Office locations
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