Boyer Financial Services, Inc.

RIASEC RegisteredEst. 2024
Total AUM
$167M
Discretionary
$167M
100% of AUM
Avg account
$321K
Accounts
520
Employees
7
Advisory reps
4

Firm details

Headquarters
Newport Beach, California
CRD number
331868
Registered since
June 28, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI77.44%
  • Individuals19.97%
  • Pension & Profit Sharing Plans2.2%
  • Corporations / Businesses0.26%
  • Charitable Organizations0.13%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Boyer Financial Services, Inc. is an independent registered investment adviser organized as a corporation and SEC-registered in 2024. The firm is individually owned and positions itself as a wealth manager for individual and family clients, operating on a percentage-of-AUM fee model. Beyond discretionary portfolio management for individuals and small businesses, the firm provides financial planning, pension consulting, advisor selection, and educational workshops. It also operates as an insurance broker, which aligns with its use of annuity products. Boyer identifies as a capital allocator and does not report active ESG investing or multi-state adviser status.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 92%, Exchange Traded Equities 7%, Cash & Cash Equivalents 1%92%
  • Public Funds/Mutual Funds92%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • John MacWillie

    Chief Compliance OfficerCRD 7929201

Contacts

3 of 3
  • Markus Boyer

    Markus Boyer

    AdminCRD 7175525

  • Mark Boyer

    Mark Boyer

    PresidentCRD 2502979

  • Jason Jacobi

    Jason Jacobi

    Registered Principal, Wealth AdvisorCRD 6281494

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 57

Active vs passive

$194M in ETFs

Passive

13%

$24.3M

Active

77%

$170M

ETFProviderStyleCategoryValueShares% of portfolio
CAPITAL GROUP DIVIDEND GROWERS ETF (CGDG)American FundsActiveGlobal Large Stock Blend$12M316,8396.17%

Location

Primary office

Newport Beach, CA

Orange

Location

Newport Beach, CA

Headquartered in Newport Beach, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Orange
Address
4063 Birch St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth