Blueprint Investing LLC

RIASEC Registered
Total AUM
$436M
Discretionary
$436M
100% of AUM
Avg account
$1.5M
Accounts
287
Employees
3
Advisory reps
3

Firm details

Headquarters
San Francisco, California
CRD number
151422
Registered since
June 2, 2021
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI100%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Blueprint Investing LLC is an independent, fee-for-AUM registered investment adviser that registered with the SEC in 2021. Organized as an LLC and owned by an individual, the firm focuses on serving individual and family clients. Its advisory services include financial planning, discretionary portfolio management for individuals and small businesses, and the selection of third‑party advisers. Blueprint acts as a capital allocator, blending public mutual funds and ETFs with commitments to external alternative managers. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 66%, Exchange Traded Equities 34%66%
  • Public Funds/Mutual Funds66%
  • Exchange Traded Equities34%

Owners & executives

1 of 1
  • Rachel Gardner

    Director of Operations & Chief Compliance OfficerCRD 7869132

Contacts

2 of 2
  • Robert Lee

    Robert Lee

    Managing DirectorCRD 3088486

  • Michelle Bryant

    Michelle Bryant

    Financial Planning SpecialistCRD 6634156

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 19

Active vs passive

$89.8M in ETFs

Passive

68%

$61.3M

Active

32%

$28.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM TREASURY INDEX FUND (VGSH)VanguardPassiveShort Government$19M329,40621.11%

Location

Primary office

San Francisco, CA

San Francisco

Location

San Francisco, CA

Headquartered in San Francisco, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
San Francisco
Address
1 Sansome St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth