Betterment
Firm details
- Headquarters
- New York, New York
- CRD number
- 149117
- Registered since
- May 21, 2009
- Website
- www.betterment.com
- Custodians
- BETTERMENT
- Fee structure
- Percentage of AUM
- Client types
- Individuals67.07%
- HNWI24.62%
- Pension & Profit Sharing Plans7.8%
- Corporations / Businesses0.5%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops
Firm profile
FINTRXOverview
Betterment is a limited liability company and SEC-registered adviser (since 2009) that functions as a qualified custodian and portfolio manager for individual, family and some institutional clients. The firm charges a percentage-of-AUM fee and offers a mix of financial planning, portfolio management for individuals and small businesses, pension consulting services and educational seminars. Betterment self-identifies as an active ESG investor and maintains an affiliation with broker‑dealer activity. The firm’s business model emphasizes scaled advisory relationships and delegated portfolio management across a large retail base while also supporting institutional clients. Its owner structure is listed as a domestic entity/individual.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Industry Accolades & Awards
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds79%
- Cash & Cash Equivalents21%
Owners & executives
3 of 3
Peter Lorimer
Chief Financial OfficerCRD 5323735
Khaley Sestak
Chief Compliance OfficerCRD 6876645
Sarah Levy
Chief Executive OfficerCRD 7320919
Contacts
3 of 29
Tyler Moore
Client Success ManagerCRD 7631707
Matthew Riopelle
Sales ManagerCRD 6005650
Norman Perkins
Financial PlannerCRD 6925726
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 664Active vs passive
$65.3B in ETFs
75%
$49.1B
3%
$16.3B
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD TAX-MANAGED FUNDS (VEA) | Vanguard | Passive | Foreign Large Blend | $8.8B | 137,930,799 | 13.53% |
Location
New York, NY
New York
Location
New York, NY
Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- New York
- Address
- 450 W 33rd St
- Time zone
- ET (UTC-5)
- Office locations
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