Bernicke Wealth Management

RIASEC Registered
Total AUM
$887M
Discretionary
$887M
100% of AUM
Avg account
$341K
Accounts
2,606
Employees
26
Advisory reps
13

Firm details

Headquarters
Altoona, Wisconsin
CRD number
335431
Registered since
April 21, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI68.18%
  • Individuals26.35%
  • Charitable Organizations5.46%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Bernicke Wealth Management operates as an independent, privately owned advisory corporation serving individual and family clients. The firm is registered with the SEC (registered in 2025) and bills clients using a mix of percentage-of-AUM fees and fixed fees. Alongside its advisory practice, Bernicke maintains broker-dealer and insurance brokerage businesses and provides financial planning, portfolio management for individuals and small businesses, and pension consulting services. The firm does not present itself as a capital allocator; its model centers on managing client assets rather than operating as a fund-of-funds allocator. Bernicke is not positioned as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 45%, Cash & Cash Equivalents 2%, US Government Bonds 1%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities45%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

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Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Altoona, WI

Eau Claire

Location

Altoona, WI

Headquartered in Altoona, WI, anchoring the Eau Claire-Menomonie, WI metro in the Midwest.

Metro area
Eau Claire-Menomonie, WI
Region
Midwest
County
Eau Claire
Address
1565 Bluestem Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth