BERNICKE WEALTH MANAGEMENT

RIASEC RegisteredEst. 2025
Total AUM
$887M
Discretionary
$887M
100% of AUM
Avg account
$341K
Accounts
2,606
Employees
26
Advisory reps
13

Firm details

Headquarters
ALTOONA, Wisconsin
CRD number
335431
Registered since
April 21, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI68.18%
  • Individuals26.35%
  • Charitable Organizations5.46%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Bernicke Wealth Management is an independent registered investment adviser organized as a corporation and SEC-registered in 2025. The firm serves individual and family clients and charges fees based on a percentage of assets under management and fixed fees. Its advisory services include financial planning, portfolio management for individuals and small businesses, and pension consulting, while its business activities also encompass broker-dealer and insurance brokerage functions. The firm is not identified as an active ESG investor, is not classified as a capital allocator, and is not listed as a multi-state or related adviser.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 45%, Cash & Cash Equivalents 2%, US Government Bonds 1%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities45%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

2 of 2
  • TY BERNICKE

    President, CEOCRD 2936490

  • STEVEN LATHAM

    Chief Investment OfficerCRD 5432016

Contacts

3 of 11
  • Tasha Strand

    ParaplannerCRD 7371083

  • William Peterson

    ParaplannerCRD 7471801

  • Haley Turk

    ParaplannerCRD 7830052

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ALTOONA, WI

EAU CLAIRE

Location

ALTOONA, WI

Headquartered in ALTOONA, WI, anchoring the Eau Claire-Menomonie, WI metro in the Midwest.

Metro area
Eau Claire-Menomonie, WI
Region
Midwest
County
EAU CLAIRE
Address
1565 Bluestem Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth