Bernicke Wealth Management
Firm details
- Headquarters
- Altoona, Wisconsin
- CRD number
- 335431
- Registered since
- April 21, 2025
- Website
- www.bernicke.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI68.18%
- Individuals26.35%
- Charitable Organizations5.46%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Bernicke Wealth Management operates as an independent, privately owned advisory corporation serving individual and family clients. The firm is registered with the SEC (registered in 2025) and bills clients using a mix of percentage-of-AUM fees and fixed fees. Alongside its advisory practice, Bernicke maintains broker-dealer and insurance brokerage businesses and provides financial planning, portfolio management for individuals and small businesses, and pension consulting services. The firm does not present itself as a capital allocator; its model centers on managing client assets rather than operating as a fund-of-funds allocator. Bernicke is not positioned as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds51%
- Exchange Traded Equities45%
- Cash & Cash Equivalents2%
- US Government Bonds1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Altoona, WI
Eau Claire
Location
Altoona, WI
Headquartered in Altoona, WI, anchoring the Eau Claire-Menomonie, WI metro in the Midwest.
- Metro area
- Eau Claire-Menomonie, WI
- Region
- Midwest
- County
- Eau Claire
- Address
- 1565 Bluestem Blvd
- Time zone
- CT (UTC-6)
- Office locations
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