BAUGH & ASSOCIATES, LLC

RIASEC RegisteredEst. 2005
Total AUM
$294M
Discretionary
$293M
100% of AUM
Avg account
$673K
Accounts
437
Employees
4
Advisory reps
2

Firm details

Headquarters
Atlanta, Georgia
CRD number
136342
Registered since
August 5, 2005
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI88.28%
  • Individuals11.56%
  • Charitable Organizations0.16%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Baugh & Associates, LLC is an independent registered investment adviser that manages portfolios primarily for individuals, families and a smaller institutional client set. The firm charges fees as a percentage of assets under management and favors an equity-centric approach: exchange-traded equities represent the single largest allocation in its reported asset mix. Portfolios are largely managed on a discretionary basis, signaling that the firm typically implements tactical and strategic equity decisions without requiring client-by-client trade approvals. Investment activity shows a concentrated public-equity emphasis with selective use of third-party alternatives and traditional fixed-income instruments. The firm’s advisory services center on financial planning and portfolio management for individuals and small businesses, which aligns with its client base and average relationship size. Custodial and account structuring choices indicate a preference for separately managed accounts and liquid, exchange-traded exposure as the primary vehicle for equity exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Other 6%, US Government Bonds 5%, Cash & Cash Equivalents 5%, State & Local Bonds 2%, Public Funds/Mutual Funds 1%81%
  • Exchange Traded Equities81%
  • Other6%
  • US Government Bonds5%
  • Cash & Cash Equivalents5%
  • State & Local Bonds2%

Owners & executives

1 of 1
  • Derek Baugh

    Partner, COOCRD 7467360

Contacts

1 of 1
  • LARRY BAUGH

    Partner, PresidentCRD 4340364

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 8

Active vs passive

$2.5M in ETFs

Passive

100%

$2.5M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$469K81318.79%

Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
6065 Roswell Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth